importance of cars in today's world
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THE WORLD OF CARS
Contributors:
Aishwarya Munjal
Parag Jain
Akansh Aggarwal
Harry Bathla
Sundaram Yadav
Swati
BY GB-6
SUBMITTED TO: DR.SARITA AGGARWAL
BUILDING MATHEMATICAL ABILITY
WHY ARE CARS IMPORTANT?
In today’s world cars proves to be the most effective medium of transportation. We have evolved so much from their discovery and now in the contemporary times, it is the best machine created by mankind.
We have chosen this topic to bring out the right importance of cars and today’s world. We will analyze their performance, its popularity and consumer response.
AUTOMOTIVE INDUSTRY IN INDIA
India’s passenger car and commercial vehicle manufacturing industry is sixth largest in the world.
The annual production in 2011 was 3.9 million units.
In 2009, India was the fourth largest exporter of passenger cars.
Chennai has 35% market share and is called Detriot of Asia.
Various mergers and acquisitions and foreign brands are also setting up in the country.
EVOLUTION OF CARS
The first car ran on the Indian roads in 1897. The first industry emerged in 1942 in the
name of HINDUSTAN. Mahindra & Mahindra followed shortly in 1945. Import restrictions were set in 1970s, hence
the industry grew dominated by Hindustan and Premier.
Maruti Suzuki entered as a joint venture in 1980s which changed the whole scenario.
By 2000, there were 12 large automotive companies in the Indian market, most of them offshoot of global companies.
1ST CAR LAUNCHED IN INDIA
• Hindustan Motors is the first Indian Car Company to start production in India in 1954. and launched its Ambassador Car in 1957. And its collaboration with General Motors Corporation of USA, UK.
CARS LAUNCHED BY MARUTI SUZUKI
Name Launched in
Maruti 800 1983
Alto 1988
Maruti Alto 800 1994
WagonR First generation (1993–1998)Second generation (1998–2003)Third generation (2003–2008)Fourth generation (2008-2012)Fifth generation (2012–present)
Swift 2005
Swift DZire 26 March 2008.
• At the beginning of the 90s, the company expand into the car market, and it began a collaboration with Cummins Engine Company to produce more efficient diesel engines.
• Their first car was the Tata Indica, a model that enjoyed an unexpected success both in India and on other European markets, despite the fact that car-analysts gave it bad reviews.
TATA MOTORS
CAR LAUNCHED BY TATA MOTORS
Name Launched in
Tata Indicab (panel van) 1998-2007
Tata Indica V3 2008–present
Nano 2009
HYUNDAI CARS
Hyundai Motor India is the second largest automobile manufacturer in India. Hyundai Motor India Limited was formed in 6 May 1996 by the Hyundai Motor .
Hyundai launched its first car in 23 September 1998 i.e. Hyundai Santro .
CONFLICT OF CONSUMER RESPONSE Right now, just 11 Indians per 1,000 own cars compared
with more than 500 per 1,000 in the United States, according to the Society of Indian Automobile Manufacturers.
The traffic mayhem has given India the unenviable claim to having among the world’s most dangerous roads. Some 135,500 people died in 2010 in road accidents and 527,500 were injured, according to latest government figure.
The quarter ended June 30, 2013, with firms like Honda at 45 per cent and Audi recording 28.8 per cent, besides others.
Passenger car sales stood at 1.89 million units in 2012-13. Additionally, share of luxury cars to the total passenger car market of India is expected to increase to four per cent by 2020.
HYUNDAI GRAND i10
HONDA AMAZE
FORD ECOSPORT
MARUTI SUZUKI DZIRE
MARUTI SUZUKI ERTIGA
10 MOST POPULAR CARS IN INDIA
Maruti Suzuki India Limited is a partial subsidiary of Suzuki Motor Corporation of Japan. It has been the leader of the Indian car market in the passenger car segment for over two decades accounting for over 45% of the market share.
The company offers a wide range of cars across different segments.
INTRODUCTION
In an environment friendly initiative, in August 2010 Maruti Suzuki introduced factory fitted CNG option on 5 models across vehicle segments. These include Eeco, Alto, Estilo, Wagon R and Sx4.
It was the first company in India to mass-produce and sell more than a million cars.
It is largely credited for having brought in an automobile revolution to India.
It is the market leader in India and on 17 September 2007, Maruti Udyog Limited was renamed Maruti Suzuki India Limited
For any company it is important to know about the needs and requirements of their customers. Hence studying about consumer behaviour is a must.
It has been found that the most searched car brand in India is Maruti Suzuki and it sells more than half the cars sold in India. Maruti Suzuki also enjoys 70% repeat buyers which is in tune with its claim of being consumer friendly.
Now the question that faces Maruti or for that matter any car manufacturer is what do the customers look for in a car?
There are several aspects that customers look at with varying degrees: • Price• Mileage• Brand recognition and association• Appearance and style• Durability and warranty• Reliability and trust• Availibility• Resale Value• Engine Functionality
CONSUMER BEHAVIOUR
Contd…
Hyundai53%
Maruti47%
Brand Preference
Diesel46%
Petrol54%
Fuel Preference
Ease of Purchase Price Mileage Appearance Durability Brand Name0
0.5
1
1.5
2
2.5
3
Degree of Importance
DATSUN-GO
Expected Launch: February 2014
Expected Price: 2.50 - 5.00 lakhs
Segment: hatchback Company: Nissan
TATA INDIGO ECS CNG
Company: Tata When to expect:
October 2013 Estimated Price:
5.50 - 5.80 lakhs Segment: Sedan
HONDA MOBILIO
Company: Honda Expected Launch:
February 2014 Expected Price: 6.50
- 9.00 lakhs Segment: MUV
HONDA JAZZ
Company: Honda Expected Launch:
May 2014 Expected Price: 4.70
- 7.50 lakhs Segment: hatchback
POPULARITY OF CARS
1. Name
2. Age
3. Gender M F
4. Do you own any Car? Yes No
5. Specify Company and model
6. Which segment?Hatchback Sedan
SUV MUV
7. Type of fuel Petrol Diesel
CNG LPG
8. Avg. Running in month(K.m.) <500 500-1000
>1000
9. Rate your car on the following basis:
Good Average Below average
a) Fuel Efficiency
b) Interior
c) After Sales Service
d) Resale value
e) Availibility of spare parts
10. If you have to purchase a car in the near future which one would it
be?
Survey by ANDC Students
Fuel Ef-ficiency
Interior Sales Service
Resale Value
Availibility of Spare
parts
0
5
10
15
20
25
30
35
40
Good
Average
Below Average
We divided our group into small groups of 2 members each and visited urban and rural areas.
We visited Lajpat Nagar, Ballabgarh for survey.
We knocked houses and gave our introduction as students from Delhi University with ID cards provided by our respective college.
Methodology of the survey
RESPONSE
We knocked 55 houses and got response from40 houses. Rest 15 houses were not even interested in telling their names and were busy in daily routine work.From Other houses we get very good response. They Called us in their houses and treat us as their guests. They very carefully gave the answers of our questions. So the overall experience was very nice.
BENEFITS
From this activity we learnt how to interact with people whom we don’t know and at known places.
We saw differences of rural and urban areas which we read in our text books only.
Introduction of new techniques in rural areas like cars, washing machines etc.
ACQUISITION
An acquisition or takeover is the purchase of one business or company by another company or other business entity. Such purchase may be of 100%, or nearly 100%, of the assets or ownership equity of the acquired entity.
MAHINDRA & MAHINDRA LTD.
Acquisition of a majority stake in SsangYong Motor Company (SYMC) in Aug 2010
Global alliance with Spanish auto components maker CIE Automotive SA on Jun 17,2013
TATA MOTORS Acquired Daewoo’s South Korea based truck
manufacturing unit, Daewoo Commercial Vehicles Company
Acquired full ownership of Hispano Carrocerain 2009 .
Acquired the British car maker Jaguar Land Rover manufacturer of Jaguar, Land Rover and Daimler luxury car brands, from Ford Motor Company
HYUNDAI MOTORS
Acquisition of Hyundai Construction on 23rd May, 2011
Acquisition of Hyundai E&C by Hyundai Motor Group 5 Apr, 2011
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