implementing your nonprofit communications plan

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Implementing Your Plan

Certificate in Nonprofit Management May 14 2011

+Content Creation

+Content Creation Creative brief

+Content Creation Audience first

+Content Creation

n  Use the story of one person

n  Emotional not transactional

n  Stay positive!

n  Showcase your supporters

Audience first

+Content Creation Storytelling

+Content Creation

n  Re- purpose your content

n  Use an editorial calendar

n  Annual case statement

Work smarter, not harder

+Listening

+Listening

n  What are you listening for

n  Who will you listen to

n  How will you respond

n  How will you use information

How to do it

+Listening

n  Search.twitter.com

n  Google alerts

n  Socialmention.com

n  Netvibes/ iGoogle/ Yahoo Pipes

n  Great post on monitoring: http://tnw.co/monitorSM

n  Greg Norman listening worksheet: http://slidesha.re/GregWsheet

Tools

+Social Media

+Social media Avoid shiny object syndrome

+Social Media

n  Social media goals:

n  Be seen as a credible source by AUDIENCE for information on TOPIC through our blog

n  Increase traffic of AUDIENCE to our website by posting to Facebook

n  Create communities for our supporters to interact with each other and share their ideas on our work.

Avoid shiny object syndrome

+Social Media Broadcasting

+Social Media Broadcasting

+Social Media Broadcasting

+Social Media

n  How will this affect print?

n  Open up your content

n  Tell the whole story

Broadcasting

+Social Media Relationships

+Social Media Relationships

+Social Media New ways of working

+Social Media New ways of working

+Social Media New ways of working

+Speakers

Madeline Moy Digital Media Manager, Seattle Art Museum Content creation, SM monitoring & writing

Mike Buchman Communications Manager, Solid Ground Writing, graphic design, new media, internal organizing

Travis Wals Dir. Of Digital Engagement, MiiR Social media and email marketing

+Speakers

Madeline Moy Digital Media Manager, Seattle Art Museum madelinem@seattleartmuseum.org twitter: @iheartsam

Mike Buchman Communications Manager, Solid Ground mikeb@solid-ground.org 206.694.6802

Travis Wals Dir. Of Digital Engagement, MiiR tw@miir.com twitter: @traviswals