implementing your nonprofit communications plan
DESCRIPTION
Tips on curating and creating content, how to use social media, using a creative brief worksheet and staying focused on your audiences. This was originally presented at the University of Washington's certificate in nonprofit management.TRANSCRIPT
+
Implementing Your Plan
Certificate in Nonprofit Management May 14 2011
+Content Creation
+Content Creation Creative brief
+Content Creation Audience first
+Content Creation
n Use the story of one person
n Emotional not transactional
n Stay positive!
n Showcase your supporters
Audience first
+Content Creation Storytelling
+Content Creation
n Re- purpose your content
n Use an editorial calendar
n Annual case statement
Work smarter, not harder
+Listening
+Listening
n What are you listening for
n Who will you listen to
n How will you respond
n How will you use information
How to do it
+Listening
n Search.twitter.com
n Google alerts
n Socialmention.com
n Netvibes/ iGoogle/ Yahoo Pipes
n Great post on monitoring: http://tnw.co/monitorSM
n Greg Norman listening worksheet: http://slidesha.re/GregWsheet
Tools
+Social Media
+Social media Avoid shiny object syndrome
+Social Media
n Social media goals:
n Be seen as a credible source by AUDIENCE for information on TOPIC through our blog
n Increase traffic of AUDIENCE to our website by posting to Facebook
n Create communities for our supporters to interact with each other and share their ideas on our work.
Avoid shiny object syndrome
+Social Media Broadcasting
+Social Media Broadcasting
+Social Media Broadcasting
+Social Media
n How will this affect print?
n Open up your content
n Tell the whole story
Broadcasting
+Social Media Relationships
+Social Media Relationships
+Social Media New ways of working
+Social Media New ways of working
+Social Media New ways of working
+Speakers
Madeline Moy Digital Media Manager, Seattle Art Museum Content creation, SM monitoring & writing
Mike Buchman Communications Manager, Solid Ground Writing, graphic design, new media, internal organizing
Travis Wals Dir. Of Digital Engagement, MiiR Social media and email marketing
+Speakers
Madeline Moy Digital Media Manager, Seattle Art Museum [email protected] twitter: @iheartsam
Mike Buchman Communications Manager, Solid Ground [email protected] 206.694.6802
Travis Wals Dir. Of Digital Engagement, MiiR [email protected] twitter: @traviswals