implementation of the world soil day and its celebration in 2015
Post on 15-Apr-2017
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Isabelle Verbeke
World Soil Day at FAO HQ • The Rome event: "Soils, a foundation for family
farming" and launch of the IYS. • Key speakers from various sectors: governments,
academia, international organizations and the private sector.
• More than 200 participants • The general consensus
highlighted that all stakeholders stand united and will work together to make this International Year a success.
World Soil Day in New York
• Eminent dignitaries gathered at the UN headquarters in New York City to celebrate the first UN World Soil Day.
• Co-organized by FAO, the permanent Missions of Qatar and Thailand.
• Special message from the UN Secretary General, Ban Ki-moon (prepared by GSP Secretariat).
World Soil Day in Thailand • The Royal Thai Government celebrated for three days WSD in Bangkok • Organized by the Land Development Department of the Ministry of
Agriculture and Cooperatives of Thailand
World Soil Day Celebrations worldwide
• 80 countries registered their events via a tracking tool (GSP website)
• World Soil Day campaign material widely used • Diverse groups including kindergarten and
elementary school students, university graduates, museums, and soil institutes organized WSD events in their home countries.
• Compilation of the first World Soil Day photo gallery (more than 150 photos directly sent by organizers of WSD events).
Campaign material
• Campaign material was distributed and sent for main celebrations worldwide.
• High definition files of diverse high quality communication material were made available for download.
• Languages included English, French, Spanish, Turkish, Hungarian, Russian.
Campaign material
• Megaposter (official WSD poster in 6 languages in various formats)
• WSD Logo (available in several languages) • Megabanner (160*40 cm) • T-Shirt • Infographic • Posters and Cards (6 posters/cards in various
formats and more than 6 languages) • Video • Web banners & buttons
Infographics
Others
World Soil Day in pictures worldwide
Press coverage
• More than 40 articles in specialized and non specialized press for WSD2014
• Bbc News, National Geographic, YARA, Farming first, Yahoo news, IFDC, the Guardian, Daily times, CNN, Huffington Post
Web traffic (1)
• Comparaison WSD 2013 vs WSD 2014
Web traffic (2)
WSD2015
• New dedicated website : www.worldsoilday.com/2015
• Outside GSP website, but prepared and managed by the GSP – Background – FAQ’s – Campaign material – Worldwide events
WSD2015
• On 4th December, combined with the IYS Closure event.
• Launch of the SWSR
• High level event
• Theme: “Soils, a solid ground for life”
WSD2016
• Theme: “Soils and pulses: symbiosis of life”
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