illustration & visual thinking as an engagement tool

Illustration & Visual Thinking as an Engagement Tool

@FelipeCaroVT

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Illustrator & Visual Communication Designer

BA Industrial Design

MA Graphic Design & Illustration

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<<Felipe

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What to visualise? What to cook?

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CUSTOMER RESTAURANT OWNER & WAITER

FOOD CRITIC GENERAL PUBLIC

USER/ PARTICIPANT RESEARCH TEAM CLIENT

PARTNERS & OTHER STAKEHOLDERS

Felipe

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CUSTOMER RESTAURANT OWNER & WAITER

FOOD CRITIC GENERAL PUBLIC

USER/ PARTICIPANT RESEARCH TEAM CLIENT

PARTNERS & OTHER STAKEHOLDERS

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ENGAGEMENT IS…

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SCENARIOS AS STIMULUS MATERIAL

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LIVE SCRIBING - INTERVIEWS (Pa!icipant Profile)

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LIVE SCRIBING - INTERVIEWS (Early concept feedback)

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LIVE SCRIBING - CO-CREATION WITH PARTICIPANT

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CUSTOMER RESTAURANT OWNER & WAITER

FOOD CRITIC GENERAL PUBLIC

USER/ PARTICIPANT RESEARCH TEAM CLIENT

PARTNERS & OTHER STAKEHOLDERS

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ENGAGEMENT IS…

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CLIENT IDEATION WORKSHOP

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PERSONA SCENARIO/STORY BOARD (visualising the future)

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PERSONA DASHBOARD

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AMBULANCE SERVICE MAP

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RESEARCH BACKGROUND SUMMARY

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USER JOURNEYS

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INITIALS IDEAS & CONCEPTS

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SERVICE MAP

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CUSTOMER RESTAURANT OWNER & WAITER

FOOD CRITIC GENERAL PUBLIC

USER/ PARTICIPANT RESEARCH TEAM CLIENT

PARTNERS & OTHER STAKEHOLDERS

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ENGAGEMENT IS…

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SOCIAL MEDIA

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POSTERS

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MANY TYPES OF DELIVERABLES

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THE RESEARCH STAGE

THEY KEYS TO ENGAGE VISUALLY

THE MESSAGE THE AUDIENCE THE STYLEFelipe

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FELIPE CARO fcaro@futurecities.catapult.org.uk

felipecarodesign@gmail.com

@FelipeCaroVT

THANK YOU! Feli

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