ignite better decision-making

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Delivered at the 2013 Counselors Academy of PRSA Spring Conference in Austin, this is a 20-slide Ignite presentation on how to make better decisions. Decision-making is tough, no matter how you look at it, but there are guidelines that can help you make fewer bad decisions and better good ones (both of which are important).

TRANSCRIPT

Read  the  Tea  Leaves            Make  Be/er  Decisions  

© 2013 Forge Communications, LLC. All Rights Reserved.

Roger  M.  Friedensen,  APR  |  CAPRSA  Spring  Conference  2013  

PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  2  

PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  3  

PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  4  

PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  5  

What  is  a  “good  decision”?  

One  step  toward  a  desired  outcome.  

           

How  do  you  know  you’re  making  a  good  decision?    

You  don’t.  Good  decisions  are  always  past  tense.  

PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  6  

Bad  decisions  can  have  a  big  impact  –  for  a  long  Jme.  

PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  7  

Fear  of  the  unknown

Skills  &  experience  

Aversion  to  risk  

Fear  of  failure  

PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  8  

Compulsion  ≠  Choice  Lemme  think    about  this…  

Run  away,  run  away!  

PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  9  

PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  10  

Decision  FaJgue  

PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  11  

How  can  we  make  be/er  decisions?  

Well,  first  off,  stop  making  bad  ones.  

PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  12  

PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  13  

Know  thyself  •  EmoJonal  •  IntuiJve  •  AnalyJcal  

PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  14  

Stop.  Think.  Act.  

PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  15  

           Trust  your  gut  

But  verify.  

PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  16  

Fight  faJgue,  automate  easy  decisions.  

PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  17  

Fight  faJgue,  learn  triage.  

PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  18  

PracJce  ambivalence  (within  reason)  

Management  Tip:  Have  a  team  

argue  both  sides  

PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  19  

Seek  other  perspecJves,    but  own  the  decision.    

PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  20  

Choose  wisely  

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