if you're not paying for it, you're the product
Post on 20-Jun-2015
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If You’re not paying for it, You’re the Product(and other stories about brands)
Jeremy EttinghausenCreative Director, BBH Labs
Rei InamotoChief Creative Officer, AKQA
“We have to figure out how to enable stories.”
London Underground advert for McCain’s Guilty Secrets
‘Turning consumers into agents that add value. That’s the puzzle.’will.i.am
‘Screening. Interacting. Sharing. Flowing. Accessing. Generating.’Six words for our time - Kevin Kelly
Screening
Screening
Interacting
Sharing
Sharing
Flowing
Accessing
Generating
SCREENING paid for with ATTENTIONINTERACTING paid for with ACTIONSHARING paid for with REPUTATIONFLOWING paid for with DONATION
ACCESSING paid for with INFORMATIONGENERATING paid for with CONTENT CREATION
blue_beetleMetafilter forum user
“If you’re not paying for it, you’re not the
customer, you’re the product being sold.”
Danke!@BBHLabs@jeremyet
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