identity brand consultants - profile
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the complete profileidentity brand consultants
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identity brand consultantsMarketing and Communication solution for MSME and Services sector
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Who we are?Identity Brand Consultants is located in Thane; the company offers
you a complete range of Web Design, Advertising, Marketing and
Brand Communication solutions, with more focus towards Micro,Small and Medium Enterprises. As of now we are the only company
in Vasai Industrial belt to offer Marketing Consultancy Services.
The company was established with a sole perspective towards
helping and guiding MSMEs in the industrial belt of Vasai, Dist
Thane. The agency is located in Vasai has a sprawling office, near
Vasai rly stn. We have a team of high level website and catalogue
designers who can manage all types of projects from Ecommerce
websites to Product manuals, etc. In todays world it has become
important to target your customers with the help of different
marketing strategies.
Most of these companies are more focused towards manufacturing
of engineering products, while the rest focus on different sectors.
While 80% companies focus on exports and 20% cater to the
domestic markets. Identity Brands plays a major role to help the
MSMEs in strategizing the marketing activity.
The company plans to diversify into a full-fledged Marketing
Consultancy for all types of business from manufacturing to trading,
and from service sector to Healthcare and Pharma sector. The
company plans to introduce the concept of Out-sourced MarketingAgency which would partner with its client based on the assignedbudget to promote the company and its products to the target
audience.
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What We Do?Reaching out to the right target audience results in better ROI
(Return on Investment) for marketing spend. Identity Brand
Consultants offers a range of solutions for MSME (Micro, Small and
Medium Enterprises) located in the industrial belt of Vasai East,District Thane like:
Website designing and development Brochure / Catalogue designing Product catalogue and Manuals Business stationery Pay-Per-click and Search Engine Optimization Marketing Consultancy Public Relations
With more focus on creating awareness and educating the usage of
corporate websites, Identity Brands also plays a pivotal role in
designing company catalogues and brochures. We offer a
comprehensive list of services to meet all requirement related to
marketing.
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Website DesigningWe provide small to large business web hosting
and website design, following are some of our
packages..
Website design packages:1. Ecommerce website
2. Professional Static website
3. Dynamic website with user login
4. Website Maintenance
5. Website re-designing
1. Ecommerce website: E-commerce website is mostly relevant foronline portals, and clients targeting products directly for
customers which have an online facility of payments. We develop
a variety of Ecommerce websites from online portals, shopping
websites to only single ecommerce company website.
Identity Brands can help you do business
online, through a variety of powerful e-
commerce development solutions along
with softwares to facilitate the automation.
We can help, to implement your idea of
selling your services or products over the
web, an integrate web store with payment
gateways, shopping carts and your
inventory database integrated Ecommerce website.
2. Professional Static website: Website Designing involvesconceptualization, designing a collection of web pages that are
collectively known as Website. Identity Brand Consultants offers
different types of website designs ranging from being as
personal as sharing information and photographs with friends &
family to professional web pages which act as a marketing tools
providing information about your company.
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3. Dynamic website with user login: Easy to use, modify, update,and delete a web page that is what a Dynamic Website is all
about.
Dynamic websites are ideal for companies and industries offering
products or services that change with time or are upgraded. On
dynamic websites the information can be updated by the site
admin without any technical expertise. These type of websites are
most popular kind of websites for the companies, where in they
have all the flexibility to change the content of the website
especially companies trading in commodity items or the items in
which content, prices, specification changes frequently, even the
website with regular product addition / updating requires a
dynamic website, such websites are database driven.
Identity Brand Consultants designs and develops dynamicwebsites as per your requirement, and can feature the dynamic
system in those particular pages, where frequent changes are
required.
4. Website Maintenance : All web sites need to be maintained inorder to keep them up to date with the latest happenings in the
company. Some sites need daily updates, for which they can opt
for dynamic websites, while some others need occasional
maintenance, which can includes revising, editing, or otherwise
changing existing web pages to keep your website up to date or
adding of new web pages. Identity Brand Consultants alsomonitors your site on an ongoing basis and make changes that
improve the website performance for faster download and
improved content spread. We also install analytics, which help us
to analyze how many visitors visit your website, and what they
look at, which pages they visit, we can help in better re
structuring of website contents and navigation elements for
increase business. We can manage PHP codes for all sorts of web
applications. We provide monthly / yearly maintenance packages
for minor updates to existing pages.
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5. Website re-designing: If your website has been around for awhile, with the same look and navigation it had, the excitement
loses. Most of the regular visitors also feel the same, which can
result in losing out on large chunk of business, just coz your
website is outdated. Internet is one of the fastest growingmedium, and most of the users are more interested in website
which is clean, bright colors and loads faster. There are other
reasons also like your business has changed its vision and is now
focusing on other aspects of the business, your competition has
much better website than you, the website content is outdated,
also you might not be manufacturing / supplying the products
listed, or the website has lots of broken links, etc. In such cases
it is important to opt for re-designing your website, we can giveyour website the most modern look and feel, with international
colors.
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Catalogue and BrochureDoes your catalogue command a second look? Does your company profile
make a statement? If NO, then you MUST check out our catalogue design
services. We will design your print communication from company
catalogues to product manuals to business communication. Our teams of
expert designers are experienced and capable of delivering unique
catalogue designs for your company, which can command a second look
and help in communicating your image better.
Below is the list of services offered by IdentityBrand Consultants in the area of cataloguedesign:
Catalogue designing and printing
Leaflet Designing and printing
Sticker Designing and printing
Labels designing and printing
Letterhead designing and printing
Envelope designing and printing
Packaging designing and printing
Business Card designing and printing
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Search Engine OptimizationWe provide Search Engine Optimization (SEO) solutions based on the
target requirement of the client and their website. Through our in-house
team we suggest tips and tricks to enhance your website for better
search engine rankings. SEO is connected and linked to the brand
awareness and credibility of the company, as search engines rank the
website in their organic searches. With our SEO teams help the
customers can build credibility and get good search engine ranking.
By optimization of your website, youget:
Higher Visibility
Higher Credibility
Increase traffic to website
Increase in leads and more
customers
Increase in brand awareness
Our SEO services include the following Search Engine analysis of your website
Link trading
Search Engine Optimization
consultation
SEO Copywriting
Maintaining Blog
SEO Planning
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Google Ad words or Pay-Per-ClickThere are more than 400 million searches
everyday and for websites and information.
Pay-Per-Click advertising is based on the
idea of paying a search engine to display a
small ad within a page of search results for
related searches of users choice. PPC allows the website to unnaturally
gain a high visibility & receive traffic using paid placement platform. The
amount that the customer has to pay to reach number 1 rank will depend
upon the number of other advertisers that are bidding against you for the
same position and for that particular keyword. Our PPC specialists will
design the whole campaign for your company based on the industries you
cater and the number of searches for those particular keyword. Your PPC campaign will be targeted towards relevant search phrases &
preferably ones that only a few other advertisers are targeting. The
success of PPC campaign is determined by analyzing the right target
group of search phrases that the customer wants to trigger. The best part
is the customer can get record of each click and this can be used to
measure the ROI for each new customer gained.
Also at any point of time the number of keywords can be altered or
changed based on seasonality of the product.
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Internet MarketingWith increasing internet penetration, it has
become necessary to market the products or
services on internet. This is done through
search engines, managing portals, launching
blogs and online public relation exercise. At
Identity Brands we focus on helping ourclients build their business through best
practice in online media and offline activities.
Below are some of the specialized areas in internet marketing: Marketing campaign plan drafting
Campaign focuses on PPC, SEO and online portals.
Making video of the product or service usage and posting on
YouTube and other video sharing websites
Creating presentations about the product/service unique points and
posting on websites like slide share, etc
Linking with other websites have similar services/products
Launching blog
Mailing e-newsletters to the clients customers and prospective
clients
Creating social media plan
Reaching to target audience using face book, twitter, Skype, blog,
emails, YouTube, flickr
Blog meet for bloggers, when introducing new product /services
Twit met for twitter followers
Being part of online forums those
discuss on the products and
services of clients sector
Posting in online directories like
ask me, India mart, hot frog, etc
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Marketing ConsultancyWith most of the companies in MSME sector focusing on finance and
sales, we offer our services of marketing consultancy. Trough this
service, the clients can outsource the total marketing department to
Identity Brand Consultants and we partner with our clients for their
success. Right from planning to strategize to implementing is managed
by Identity Brands, with our team of experienced client service personnel;
we manage the whole gamut of activities.
Below are the detail of our activities and the processes: Taking the brief from the client
Understanding the problem areas
Understanding the products
Understanding the competition
Presenting the plan
Monthly break down of the plan
Implementation of the plan
Monthly update on the detail work done
Qtly survey with the target audience
Survey analysis presentation
Fine tuning the plan for better focus
Implementation of the new activities.
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InfrastructureAt Identity we believe that having the right infrastructure is the key to
success. Infrastructure for us means the people we are associated with
and our employees.
We have a team of website designers having a niche for creativity. We
believe in designing creative websites and offer turn key solutions for
our clients. Right from the time client signs the agreement; we work on
developing content relevant for the website, re touching and
highlighting the pics, drafting the site map to finally approvals and
completion of the website.
Our team consists:
Website designers
Business Development
Client Servicing
Accounts
Our office is also strategically located, less than a minutes walk from
Vasai Station east, Dist Thane. Vasai with an area of 418 sq kms is one of
the largest industrial hubs with more than 4000 Small and Medium size
companies and 80% of these companies focus on exports. This makes a
viable option for us to work for the MSME sector, which is growing at
more than 15% per annum.
Moving ahead Identity Brand Consultants, plan to launch full fledged
marketing consultancy to offer services for MSME sector.
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ClientsOur list of clients is spread across all sectors, below is the sector wise
bifurcation of our clients:
1. Omax Elevator
2. Lakshmi Marketing
3. Bless Shipping and Logistics Pvt. Ltd.
4. Inventure Consultancy Pvt. Ltd.
5. Aadarsh Flexi pack Pvt. Ltd.
6. Mohan Aromatics Pvt. Limited
7. Shree Trikutaa Minechem Private Limited
8. Welders World
9. Fitwel Engineering Works
10. Mesco Precision India Pvt. Ltd.
11. Om Galaxy Mold Pvt. Ltd
12. Swastik Perforater
13. Intercode Technologies
14. Bhanoba Hotel Equipments
15. Lawrence Powertech
16. Nicholas Motors
17. Sports Syndicate India Pvt Ltd
18. Sara Glass Enterprises
19. Blue Whale Shipping LLC
20. Sai Yuva Sanstha
21. Pipette Clinic
22. P & B Pharma
23. Metalica India
24. Shrinath Auto CNC
25. Synco Billiard
26. Synco Carrom
27. Stephenson Pumps
28. Silvo Plast
29. Rapid Plast
30. Spraywell India
31. Ortho Med Surgical
32. Conwed Metal Ceilings
33. Three3G Info
34. Mcheoch Marine
35. Mehta Enterprises
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36. Mehtech Tools
37. Vsource
38. Bagri Air Courier
39. Advance Abrasive India
40. Agora Meditechnic
41. Polytropic Corporation India
42. Always Perfumes
43. Davidson Facility Services Pvt. Ltd.
44. Shree Kay Kay
45. Bluline Thermo ware
46. Talent Value India
47. Tetraspace Tech India
48. Ecphc
49. Mobile Recharge 24x7
50. Klimatech Corporation
51. Zaino India
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Connect with us @
Address: 401, 4th Floor, SohanCommercial Plaza, Opp. Shiv Sena
Office, Navghar, Vasai rd (East).
Dist Thane. Pin 401210
Hand phone: +91 9833961636
Landline: +91 250 3211390
Email:moses@identity-brands.com
Website:www.identity-brands.com
mailto:moses@identity-brands.comhttp://www.identity-brands.com/http://www.identity-brands.com/mailto:moses@identity-brands.com
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