idcee 2013: the future of work - matt cooper (vice president @ odesk)

FUTURETHE

OF WORK

Innovators win by changing the rules

http://goo.gl/mJlL

Traditional work originated in the Industrial Age

It’s expensive

It’s time-consuming

It’s time-consuming

It’s competitiv

e

Source: http://www.wayfaring.com/maps/widescreen/4358

Meet the oDesk Team

The rules have changed

Employment has become more fluid

Relationships begin and thrive online

Technology has opened up the world

Online work has arrived.

“We need to be prepared for a world where knowledge workers around the world are hired online by the minute — in other words, radically simplified employee contracts, payroll tax documentation and W-2s, and improved tax laws on home offices, part-time work, and self-employment.”

-- Michael S. Malone, The Wall Street Journal

The future of work is:GLOBAL

The future of work is:ONLINE

The future of work is:ON DEMAND

Work is evolving(and has been for a while…)

Source: MBO Partners

1990 2000 2010

Telecommuting

Online Work

1980

Outsourcing/Offshoring

Ecommerce shows the potential

of online work

Search Select Pay

Shopping

Employment

Massive growth in scale and scope

Source: oDesk database

2004

/1H

2004

/2H

2005

/1H

2005

/2H

2006

/1H

2006

/2H

2007

/1H

2007

/2H

2008

/1H

2008

/2H

2009

/1H

2009

/2H

2010

/1H

2010

/2H

2011

/1H

2011

/2H

2012

/1H

2012

/2H

Administrative Support

Business Services

Customer Service

Design & Multimedia

Networking & Information Systems

Sales & Marketing

Software Development

Unknown

Web Development

Writing & Translation

In 2007, just 4 categories represented 90% of total dollars billed. In 2012, 35 categories represented 90% of dollars billed, with another 41 smaller categories growing quickly.

Dollars Billed on oDeskby category

How companies use online work

• Project-based work

• Staff augmentation

• BPO replacement

• Virtual company

Online work expands the labor market

What would company do if an online worker wasn’t an option?

Not sure

Done something else

Delayed/canceled project

Worked extra hours

10%

16%

21%

37%

Hired on-

premise

worker

17%

Something else83%

Source: oDesk Online Work Survey, Fall 2012

Agree Disagree

71%

28%

Source: oDesk Online Work Survey, Fall 201210K) How much do you agree or disagree with each of the following statements? “The fact that businesses like mine have the ability to hire workers from anywhere in the world is good for my country's economy.” Results shown among those who have an opinion. Base (total respondents who had an opinion): 1953

More than 60% of jobs completed by U.S.

freelancers on oDesk are for businesses outside the U.S.

Online work is good for the local economy

And online work is here to stay

Online work is a strategic advantage

Source: oDesk Online Work Survey, Fall 2012

Online work will soon become commonplace

90% Agree 94% Agree

1 in 3 will be hired to work online by 2020

This benefits both:Businesse

sWorkers

Email: matt@odesk.com

Twitter: @matt_cooper