ib&cc rupin jayal

Communication as a builder of

strategic brand assets

Monday 25 June 12

Communication = connection

Monday 25 June 12

➡A product is something that is made in a factory; a brand is something that is bought by a consumer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless - Stephen King

Monday 25 June 12

Mindspace real estate

Monday 25 June 12

Communication colonises

Attract Differentiate Engage Affiliate

Monday 25 June 12

Communication as constructor

Monday 25 June 12

Broker

Kurkure

Monday 25 June 12

Magic button

Josh

Monday 25 June 12

Engagement

1-2,1-2

Monday 25 June 12

Tribal loyalty

Mac versus PC

Monday 25 June 12

EQ

Zoo-zoos

Monday 25 June 12

Savvy

Indigo

Monday 25 June 12

Fortressing

Thums Up

Monday 25 June 12

JATO

Lays

Monday 25 June 12

Mythic functionality

Fill it, shut it, forget it

Monday 25 June 12

Rejuvenation

Burberry From hooligans to high fashion

Monday 25 June 12

Immortality

Wills Navy Cut

Monday 25 June 12

Takes a lot to build billion $ brandsCommunication helps

Monday 25 June 12

Many routes - how many more will you discover?

➡ Broker

➡ Magic button

➡ Engagement

➡ Tribal loyalty

➡ EQ

➡ Savvy

➡ Fortressing

➡ Mythic functionality

➡ Rejuvenation

➡ Immortality

Monday 25 June 12