ib&cc rupin jayal
DESCRIPTION
TRANSCRIPT
Communication as a builder of
strategic brand assets
Monday 25 June 12
Communication = connection
Monday 25 June 12
➡A product is something that is made in a factory; a brand is something that is bought by a consumer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless - Stephen King
Monday 25 June 12
Mindspace real estate
Monday 25 June 12
Communication colonises
Attract Differentiate Engage Affiliate
Monday 25 June 12
Communication as constructor
Monday 25 June 12
Broker
Kurkure
Monday 25 June 12
Magic button
Josh
Monday 25 June 12
Engagement
1-2,1-2
Monday 25 June 12
Tribal loyalty
Mac versus PC
Monday 25 June 12
EQ
Zoo-zoos
Monday 25 June 12
Savvy
Indigo
Monday 25 June 12
Fortressing
Thums Up
Monday 25 June 12
JATO
Lays
Monday 25 June 12
Mythic functionality
Fill it, shut it, forget it
Monday 25 June 12
Rejuvenation
Burberry From hooligans to high fashion
Monday 25 June 12
Immortality
Wills Navy Cut
Monday 25 June 12
Takes a lot to build billion $ brandsCommunication helps
Monday 25 June 12
Many routes - how many more will you discover?
➡ Broker
➡ Magic button
➡ Engagement
➡ Tribal loyalty
➡ EQ
➡ Savvy
➡ Fortressing
➡ Mythic functionality
➡ Rejuvenation
➡ Immortality
Monday 25 June 12