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Dana Freker DoodyVP, Corporate Communications

The Expo Group

Copyright 2012 THEEXPOGROUP

Is the Exhibit FloorFascinating?

@theexpogroup #expoexpo

What is fascinating?

“Fascination is an intense emotional focus.

When customers are fascinated by you and your

message, they’re more likely to trust, believe,

and respect you.”

What does your community find fascinating?

Appeal to basic human nature.

It’s emotional.

It starts with discovery.

“What can we do to mix it up?”

Joe English, Intel Corp.Creative Director-Experiential Marketing

“You CAN move your audience. Experiences

create emotional connection.”

How do you discover what your community finds fascinating?

•Listen

•Read

•Watch

•Study

@theexpogroup #expoexpo

Why be fascinating?•Demands are high.

•People want to be entertained.

•Cult brands have raised society’s expectations for experiences.

•Inspire loyalty and repeat customers.

•Retain & attract attendees.

Demonstrations and Showdowns

Social Media and Flash Mobs

Exhibitor Equipment/Material Handling Packages

Building and Training Events

Hybrid Events, Streaming and Education

How can you make your trade show box fascinating?

“As soon as you are producing the same old

show you are in decline.”

“Boulevards to discovery”

Demonstrations and Showdowns

What could be combined into a town hall on the floor?

Building and Training Events

Get Hands-on:Show and Tell

Product Showcases and Exhibitor Equipment

Can you engage the senses?

Hybrid Events, Streaming and Education

How can you bring the outside in, and take the inside out?

Remember

Listen and Ask for ideas.

Let meaningful engagement drive design.

Bring in programs to support loyalty, strategy.

@theexpogroup #expoexpo

What do you find fascinating?

Fascination leads to trust. Trust leads to your bottom line.

Dana Freker Doodyis on Twitter @theexpogroup

Email ddoody@theexpogroup.com

Copyright 2012 THEEXPOGROUP