iaee2012 fascinating dana_frekerdoody_th11am
TRANSCRIPT
Dana Freker DoodyVP, Corporate Communications
The Expo Group
Copyright 2012 THEEXPOGROUP
Is the Exhibit FloorFascinating?
@theexpogroup #expoexpo
What is fascinating?
“Fascination is an intense emotional focus.
When customers are fascinated by you and your
message, they’re more likely to trust, believe,
and respect you.”
What does your community find fascinating?
Appeal to basic human nature.
It’s emotional.
It starts with discovery.
“What can we do to mix it up?”
Joe English, Intel Corp.Creative Director-Experiential Marketing
“You CAN move your audience. Experiences
create emotional connection.”
How do you discover what your community finds fascinating?
•Listen
•Read
•Watch
•Study
@theexpogroup #expoexpo
Why be fascinating?•Demands are high.
•People want to be entertained.
•Cult brands have raised society’s expectations for experiences.
•Inspire loyalty and repeat customers.
•Retain & attract attendees.
Demonstrations and Showdowns
Social Media and Flash Mobs
Exhibitor Equipment/Material Handling Packages
Building and Training Events
Hybrid Events, Streaming and Education
How can you make your trade show box fascinating?
“As soon as you are producing the same old
show you are in decline.”
“Boulevards to discovery”
Demonstrations and Showdowns
What could be combined into a town hall on the floor?
Building and Training Events
Get Hands-on:Show and Tell
Product Showcases and Exhibitor Equipment
Can you engage the senses?
Hybrid Events, Streaming and Education
How can you bring the outside in, and take the inside out?
Remember
Listen and Ask for ideas.
Let meaningful engagement drive design.
Bring in programs to support loyalty, strategy.
@theexpogroup #expoexpo
What do you find fascinating?
Fascination leads to trust. Trust leads to your bottom line.
