i context credentials_july 2013_eng

July 2013

Welcome to Russia…..

Welcome to Russia…..discover iConText

• Founded in 2002 as a specialized SEM agency• Biggest partner in Russia for Yandex.Direct, Google

AdWords, Begun and Vkontakte• Exclusive representative of AdLens (Adobe), Internet

marketing performance platform in Russia• First agency to become Google Analytics Authorized

Consultant in Russia

Welcome to iConText …..discover the team

Total staffing: 126 team members + iSeo (21 employees) + SoцioRama (10 employees)

Qualified and certified in:• Yandex.Direct, Google.AdWords, Begun• Vk.com, Target@MAIL.ru• Google.Analytics, AdLens, Webtrends, Omniture

Display

RTB

Mobile

SMM

Welcome to iConText ….. More than SEM

Welcome to iConText ….. More than SEM

iConText iAnalytics iSocial iDisplay iSeo

iContext are responsible for all paid search and social ads advertising.iAnalytics is Department which is responsible for all analytical work with your web site (Google Analytics, Yandex. Metrics, Adobe Site Catalist and etc.).iSocial is managing online reputation, doing special projects, creating groups in all available social networks.iDisplay prepares for you all display advertising in RuNet.iSEO is a professional SEO agency in iConText company structure.

Welcome to iConText…..achievements at a glance

• 4% of total Runet advertising • 7% of total paid search traffic budget in

Russia

2012• Over 250 000 000 clicks delivered

(annual)• Over 1 000 simultaneous campaigns• Over 1,8 bil. bids changes every month

to reach our clients KPIs• Over 5,5 bil. keywords managed

monthly

We have a big friend…..Adobe.AdLens

• One of the leading worldwide solutions for performance marketing

• Over $2 billion in annual online marketing spend

• Successfully tested by some of the biggest advertisers in Russia (Avito, Wikimart, others)

• Typical increase in the number of conversions differs from 25 to 50%

We have a big friend…..Adobe Marketing Suite

Analytics

SOLU

TIO

NS

Search&PromoteScene7RecommendationsTest&TargetSearchCenter+

SiteCatalyst Discover Insight DigitalPulse Survey

Genesis Adobe DataWarehouse

Optimization

Retail Media &Entertainment

Financial Services B2B High Tech Travel &

Hospitality

PRO

DU

CTS

Platform

Welcome to iConText…..member of Yamondo (GPA)

International Customers serving in iConText, July 2013

Welcome to Runet…..what to do?

Become better at digital marketingEnsure your website is mobile ready or mobile enabledBring your social media community management in-houseBuild a brand ambassador programIntroduce NFC into your marketing materialsBecome an eTailer, as well as a RetailerFocus on winning in customer serviceTrain all employees in how they should be using social mediaDon’t rely on “gut feel”, believe in (big) dataGet serious about content marketing

Thank you!