i context credentials_july 2013_eng
DESCRIPTION
iContext credentials 2013TRANSCRIPT
July 2013
Welcome to Russia…..
Welcome to Russia…..discover iConText
• Founded in 2002 as a specialized SEM agency• Biggest partner in Russia for Yandex.Direct, Google
AdWords, Begun and Vkontakte• Exclusive representative of AdLens (Adobe), Internet
marketing performance platform in Russia• First agency to become Google Analytics Authorized
Consultant in Russia
Welcome to iConText …..discover the team
Total staffing: 126 team members + iSeo (21 employees) + SoцioRama (10 employees)
Qualified and certified in:• Yandex.Direct, Google.AdWords, Begun• Vk.com, [email protected]• Google.Analytics, AdLens, Webtrends, Omniture
Display
RTB
Mobile
SMM
Welcome to iConText ….. More than SEM
Welcome to iConText ….. More than SEM
iConText iAnalytics iSocial iDisplay iSeo
iContext are responsible for all paid search and social ads advertising.iAnalytics is Department which is responsible for all analytical work with your web site (Google Analytics, Yandex. Metrics, Adobe Site Catalist and etc.).iSocial is managing online reputation, doing special projects, creating groups in all available social networks.iDisplay prepares for you all display advertising in RuNet.iSEO is a professional SEO agency in iConText company structure.
Welcome to iConText…..achievements at a glance
• 4% of total Runet advertising • 7% of total paid search traffic budget in
Russia
2012• Over 250 000 000 clicks delivered
(annual)• Over 1 000 simultaneous campaigns• Over 1,8 bil. bids changes every month
to reach our clients KPIs• Over 5,5 bil. keywords managed
monthly
We have a big friend…..Adobe.AdLens
• One of the leading worldwide solutions for performance marketing
• Over $2 billion in annual online marketing spend
• Successfully tested by some of the biggest advertisers in Russia (Avito, Wikimart, others)
• Typical increase in the number of conversions differs from 25 to 50%
We have a big friend…..Adobe Marketing Suite
Analytics
SOLU
TIO
NS
Search&PromoteScene7RecommendationsTest&TargetSearchCenter+
SiteCatalyst Discover Insight DigitalPulse Survey
Genesis Adobe DataWarehouse
Optimization
Retail Media &Entertainment
Financial Services B2B High Tech Travel &
Hospitality
PRO
DU
CTS
Platform
International Customers serving in iConText, July 2013
Welcome to Runet…..what to do?
Become better at digital marketingEnsure your website is mobile ready or mobile enabledBring your social media community management in-houseBuild a brand ambassador programIntroduce NFC into your marketing materialsBecome an eTailer, as well as a RetailerFocus on winning in customer serviceTrain all employees in how they should be using social mediaDon’t rely on “gut feel”, believe in (big) dataGet serious about content marketing
Thank you!