hr is the new marketing; the future of employer branding
Post on 10-Dec-2014
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HR is the new Marketing
Emma Reynolds e3reloaded.com
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Your customer
experience
Your candidate
experiencevs.
Your employee
experience
vs.
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Difficult. Not Sustainable. Broken.Crazy.Frustrating.
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WE= FRUSTRATED
HIRING MANAGERS
= FRUSTRATED
AGENCIES = FRUSTRATED
CANDIDATES = FRUSTRATED
“Insanity: doing the same thing over and
over again and expecting
different results.”
“We cannot solve our problems with the same thinking we used when we
created them.”
Einstein
CONNECT / COMMUNITYCOLLABORATE / CO-CREATE
CONTRIBUTE / CRITICIZECONTROL / CHANGE
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Candidates & employees are
thinking & acting like customers
If we don’t adopt a marketing mindset
we will FAIL.8
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Royalty
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User-centered; understanding our audiences
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Attention must be earned; participation
and engagement never assumed.
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3 seconds
3 clicks
3 friends
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Experience Design; surprise,
delight and make it easy
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The user experience curve
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Of candidates who have a bad candidate experience will never buy your products or services again.
The Work Foundation Survey 2009
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A totally different mindset...
“Welcome Me”
“Connect with Me”
“Inspire Me”
“Excite Me”
“Make it Easy for Me”
“Take care of Me”
EnablementCommitDecideInterest
CANDIDATE EXPERIENCE
ONBOARDING EXPERIENCE
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Get inside the heads of our audiences
Earn their attention, participation and
engagementDesign Experiences
that surprise and delight
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Imagine...95,000 applications & all awesome
Roles filled in days not weeksHR is revenue generating
HR most innovative departmentEvery candidate an ambassador
Zero attrition
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It’s time to change the
conversation
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