hr 2.0 2008 anita lettink (english)

Web 2.0 to HR 2.0

A new way of working (together)

Anita Lettink

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Web 2.0 quiz

1. Web 2.0 was invented bya) the creator of web 1.0 b) a publisher

2. Wiki is aa) Viking in a television show b) way of publishing

3. A weblog is aa) journal b) file with IT messages

4. Open source is aa) licensing method b) developer’s network

5. What is grassroot journalism?a) online gardening site b) online news by amateur journalists

6. Nieuwsfeeds are a) news messages b) online updates

7. Tag clouds area) rain clouds b) key words

8. What is Flex?a) flash application b) a temp

9. Flickr isa) a flash light b) a website displaying photographs

10.AJAX is a a) Javascript with XML b) weblog of a soccer club

11.A mashup is aa) combination of programs b) special dish

12.Web 3.0 isa) successor of Web 2.0 b) semantic web

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Web 2.0 quiz answers

1. Web 2.0 was invented bya) the creator of web 1.0 b) a publisher

2. Wiki is aa) Viking in a television show b) way of publishing

3. A weblog is aa) journal b) file with IT messages

4. Open source is aa) licensing method b) developer’s network

5. What is grassroot journalism?a) online gardening site b) online news by amateur journalists

6. Nieuwsfeeds are a) news messages b) online updates

7. Tag clouds area) rain clouds b) key words

8. What is Flex?a) flash application b) a temp

9. Flickr isa) a flash light b) a website displaying photographs

10. AJAX is a a) Javascript with XML b) weblog of a soccer club

11. A mashup is aa) combination of programs b) special dish

12. Web 3.0 isa) successor of Web 2.0 b) semantic web

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The score

• All answers correct?

• Congratulations, you receive your Master’s in web 2.0. You can start a

conversation with Generation Y in your company and understand what they are talking about.

• Between 7 and 11 answers right?

• You get your Bachelor’s. You need to study a little more to get your

Master’s. Don’t hesitate to ask GenY for a demonstration.

• Less than 7 answers right?

• You’re off to a promising start, but need to brush up your knowledge. Until then, better avoid GenY in the coffee corner!

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From Web 1.0 to Web 2.0

Web 1.0

Hierarchy

Fixed communication

pattern

Statistic information

Knowledge Islands

Information overload

Centrally lead

innovation

Software as product

Product versions

Web 2.0

Collaboration in

networks and projects

Communication

by everyone

Organic knowledge

development

Knowledge is

everywhere

Personalized

information

Innovation by

combination

Software as a service

Never ending beta

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From Web 1.0 to Web 2.0

Web 1.0

Hierarchy

Fixed communication

pattern

Statistic information

Knowledge Islands

Information overload

Centrally lead

innovation

Software as product

Product versions

Web 2.0

Collaboration in

networks and projects

Communication

by everyone

Organic knowledge

development

Knowledge is

everywhere

Personalized

information

Innovation by

combination

Software as a service

Never ending beta

COMMERCECOMMERCECOMMERCECOMMERCE PEOPLEPEOPLEPEOPLEPEOPLE

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New way of working (together)

From:

• Dominant Multinationals

• Stability

• Activities

• Capital intensive

• Full time position

• Face2Face

• Hierarchy

• 2 generations at work

• Career

• Function

• Work vs. Life

• Focus

• Business cards

• One - many

To:

• Explosion of micro businesses

• Flexibility

• Results

• Knowledge intensive (expertise)

• Partnerships & Professionals

• Virtual

• Networks

• 4 generations at work

• Employability

• Competencies

• Work/Life balance

• Multi-tasking

• Online branding of yourself

• Many - Many

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What are the trends?

Personal development:Employees developthemselves based on theirambition

Organization development:The right employee at the right time at the right place

Globalization

War for talent

Outsourcing

Business Partnerships

Compliance

International alignment

Integrated Services

Virtualization

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The lines between companies are fading

Enterprise 2.0

But what does this have to do with HR?

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HR 2.0

• This is not changing:

• Human Capital remains the most strategic ‘asset’ of an organization

• HR must ensure that the organization is “Employer of Choice”

• The employee is changing:

• In the new way of working Web 2.0 tools play a crucial role

And that is why HR must be familiar with HR 2.0!

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5 focal points for HR

1. Cultural Development

2. Workforce Performance

3. Internal Communications

4. Knowledge Management

5. Partner Networking

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1. Cultural Development

• Trends demand a different mindset within the organization

• New way of working

• Labor flexibility

• Working in virtual teams

• Extern = intern and vice versa

• Communities

• HR facilitates:

• Recruitment

• New generations

• Contractors for projects

• Profiles

• Productivity increase

• Attitude

• Learning

• Personalized Contracts

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2. Workforce Performance

• Employee Engagement

• Knowledge Workers/Virtual teams

• Personal network

• Entrepreneurial attitude

• “Innovation Creators”

• Skills management

• Rewarding

• Project blogs and wiki posts lead to

collaboration and performance evaluation

• Leadership Development

• Breakthrough Performance

• Do the right things

• Management by Intention

• Intellectual Property

• Who owns the result of knowledge?

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3. Internal Communications

• Open Communication

• Share internal information

• Attitude towards communication

• Open culture

• Blogs by executives and employees

• Recruitment

• Chat with new hires

• Video interviews

• Online networks for alumni and new hires

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4. Knowledge Management

• Use the collective intelligence inside and outside the organization

• ‘Open’ knowledge management

• Communities of practice

• User adds content: “contribute as

much as you consume”

• On the fly, dynamic changes

• Free exchange of ideas

• Innovation platform

• Stimulate contribution through formal

evaluation

• Write once, link many times

• Seamless incorporation of external

sites

• Focus on usage and output

SDN

Employees

Clients

Projects

TeamsThemes

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5. Partner Networking

• Share information fast and simple with a

large audience

• Create communities of interest and tie

people to the organization

• Build social networks

• Outside the regular network

• Extent network with suitable candidates

• Employees:

• Alumni network

• Actively identify and contact new hires

• Integrate contractors and temps

• Suppliers, customers & partners:

• Information and applications

• Education, seminars online

• Projects

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Why is this HR’s responsibility?

• The introduction of Enterprise 2.0 requires a different “state-of-mind”from employees and management, a change in attitude and culture

• HR, as “strategic partner” and “change agent”, is in a unique position to initiate and lead this change within the organization

• It is an unavoidable change in order to attract and retain the new generations

• The technical features of Web 2.0 offer the opportunity to introduce and stimulate a new way of working and innovation

A few examples…

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Enterprise Blogs

• blogs.sun.com/jonathan

• www.blogs.marriott.com/

• www.jetblue.com/about/ourcompany/flightlog/

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Mashup

• GoogleEarth+

• Platial.com

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RSS

• PWNET.nl

• Gidsonline.nl

• SHRM.org

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Wiki

• Wikipedia

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Social networking

• Facebook

• Linkedin

• Hyves

• YouTube

• MySpace

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Role of HR 2.0

• The role of HR will be:

• Introduce the new way of working and be an advocate

• Create and activate networks

• Formalize the role of the network within the organization

• Facilitate virtual teams and communities

• Adopt reward policy based on participation

• Establish frameworks

• Introduce standards (of behavior) and protocols

• Stimulate innovation

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Innovation as living HR Ecosystem

•

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Thank you for your attention

And remember:

It’s not what you know or how much you know…

…it’s how many people you can reach who know

Questions?

anita.lettink@northgatearinso.comTel: +31 (0)30-605 88 88

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