"how you dress for success on the internet" linkedin sheboygan chamber of commerce...

Paul Hattimer, CCM◦ LinkedIn◦ Group◦ Facebook

Personal Page Business Page Ad Campaign◦ Twitter

Followers◦ Youtube◦ Pinterest◦ Slideshare◦ Constant Contact◦ Buffer General Manager Pine Hills

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Thoughts for beginners◦ Full Menu of options◦ Use what works for you◦ We cannot go back – the genie is out of the bottle

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How you "dress for success" for the Internet Why we do social media? How we do social media? The three audiences for whom you create your

LinkedIn profile The power of connections LinkedIn Groups, Search and Mobile

The important parts of your profile◦ Settings◦ Headline◦ Summary◦ Experience◦ Closing

The power of connections◦ Theories on connections

LinkedIn Groups, Search and Mobile◦ Social Media and Club Management◦ Creating your own group

Two main reasons◦To be found in an internet search◦To engage people

Inbound Marketing - New◦Pull Marketing

Outbound Marketing - Old◦Push Marketing

LinkedIn is a free business social networking site that allows users to create a professional profile visible to others

LinkedIn links customers, companies and suppliers

LinkedIn links you to your future career

LinkedIn links employers and job seekers

LinkedIn Search Engine – Algorithms◦ 40 times more likely to be found if profile is 100%◦ Recommendations double key word strength for job with

recommendation Internet Search Engines ◦ Google loves LinkedIn

PEOPLE◦ Does it make sense to the reader?

Seen or Unseen

Getting Dressed for the Internet

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.

Your industry and location An up-to-date current position (with a description) Two past positions

Copyright © 2014, LinkedIn Corporation

Your education Your skills (minimum of 3) A profile photo At least 50 connections Get the most from LinkedIn — complete your

profile.

Copyright © 2014, LinkedIn Corporation

Keywords that will draw attention to you Guerilla SEO Wordle

Summary

Who you are

What you do

Why you do it better

Use Specialties Interests and Skills to load keywords.

Use Contact Info to write closing that may also be a call to action.

Creatively use the LinkedIn template

Do not spam for connections! Intentionally or unintentionally

Obey the rules of the headline area. No email address and no contact information.

Build Your ProfileImportant rules of the road!

1st – 2nd and 3rd degree

LinkedIn Guidelines

LIONS

Connection Builders

To make more connections To learn To educate To broaden your digital footprint To find customers To find employees How many? How active?

Discover the groups that will provide you with the information and connections you like

Drill Down and Find Facts

Profiles to 100% Vanity URL Frequent status updates Prominent Contact Info Personable Summary Specialties keyword field Skills keyword field Interests keyword field Use of groups Closing Call to Action

Content Calendar

Determine which message per channel

Determine which promotions will be communicated and when

Strategically plan other communications

Determine if you will use tools to automate

  Mon Tues Wed Thurs Fri8am Tweet: Blog 12/12 Tweet: Blog 12/13      

9am Post Facebook promotion

  FB: blog 12/14 Tweet: Blog 12/13  

10am     Tweet: Blog 12/12    

11am   FB: blog 12/13      

12pm Post Blog article Post Blog article Tweet PromotionPost Blog article

Tweet: Blog 12/12Post Blog article

1pm   Tweet: Blog 12/12 Tweet: Blog 12/13    

Staying Top of Mind

The Whole World in Your Hand

Invitations and Messages

Your Profile

Groups

Summary

Summary

• Google loves LinkedIn! Your profile gets you noticed• LinkedIn grows your network to help you find customers, employees, jobs and opportunities• Provides you with research tools for sales calls and sales training • Your network continues to be an asset as you and the company move forward

Helpful Links

• YouTube.com• Wordle.net• Slideshare.net• buffer.com• Pinterest.com• Clubster.com•Linkedin.com/in/paulhattimer•Pinehillscc.com

Thank You!

Paul Hattimer, CCMIn/paulhattimer

@phattimer

920 458 3533

817 889 1757

phattimer@pinehillscc.com