how we opened absonfitness 2.0 in ellenbrook

Absonfitness 2.0The Ellenbrook Story

In early 2015 we decided to open

a second absonfitness Personal

Training Studio in Ellenbrook

But we weren’t 100% confident in setting up

there.

It’s a small (ish but growing) population.

It’s out of the way.

And…

There are already so many gyms and trainers!Anytime

24/7 PowerTransform 24/7

JettsStep Into Life

CrossfitTrufit

Plus 24/7Curves

DestinationHome and Park

So we decided to dip our toe in the water

first

We have an Abson Coach living in Ellenbrook Meet Cindy…. (don’t tell her we

used this picture)

In March 2015, Cindy agreed to turn

her home garage into a studio

3rd March2015 – Stage 1: Rubber down1st exercise in the Abson Garage (Cindy’s

House)

17th March 2015Cindy’s Garage is ready to go

That’s right... We only started with a (2nd hand) Leg Press, Bench &

Dumbells Car garage area is only (5mx4m) 20

sqm

20/4/15 1st Team meeting in Ellenbrook

Selfie nonsense

29th April 2015 Cindy hasn’t got too many clients yet. Training family for

referrals

9th May 2015 First Facebook

Post

www.facebook.com/ellenbrookabsonfitness

The only person we really new in Ellenbrook was Hayley’s Cousin, Kylie of

KDD Conveyancing.

Kylie is also Nat Fyfe’s Cousin

Kylie agreed to spruik us to her friends and colleagues.

She also agreed to a group session

out the back of KDD in the carpark.

17/5/15 First Group Session “Outdoors” Training out the back of KDD Conveyancing

23rd May 2015 Cindy’s First Intro Session in Aveley

25-5-15Out back of KDD

1-6-15 Outside KDD

getting darker earlier

It was getting darker in the carpark and…

Winter was quickly Approaching…

It was time to find a new venue with lights and shelter.

Cindy’s children went toEllen Stirling Primary School

It took 2 x weeks of negotiations and some interesting paperwork, but they eventually agreed to us using their facilities.

5th June 2015Small add for

2 new outdoor group

sessions.

1-7-15 Ellen Stirling Primary School

Ellen Stirling 16-8-15

We looked at just about every vacant commercial lease available.

We couldn’t quite find the perfect space at the perfect price with a huge amount of traffic.

Until…

A Client told me she had a friend that was married to a guy called Rod that owned a .

Real Estate Agency in Ellenbrook.

20/8/15 Rob found this for me

on The Broadway

Which was full of junk.

You should have seen it before it was pushed to

the back.

We took it anyway!

17th September 2015 Hayley’s got keys to Ellenbrook.

She signed the lease, paid the deposit.

17/9/15 Hayley’s first Studio Selfie

10/9/15 Andy puts our banner out front.

17/09/2015 Sizing Up absonfitness 2.0

for equipment and flooring requirements

18/09/2015 Transfer from Cindy’s to Comserv

Loop.

18/9/15 Ideas for colours

19/9/15 Face is White

Stephen painting the edges grey

Poles are Pink

Andy, Cindy & Kirra on the

bottomStephen pinking the top

Proof that Hayley was also painting

Outside Painting Doneall in a day

Changing Faces

Now its time for

the Banner across the top

20th October 2015 Front Variations - Logo on top

Draft VariationsNew Logo on Top with Window

Graphic

More Signage Graphic Mock-ups

Our Deadline was closing so We decided on white “absonfitness”

But just to make sure…

We took it to

Facebook!

And we got opinions…

Lots of Opinions!

90% said…

GO BLACK!!!

So We did!

9th November 2015

Out Front at night

Out front during the day

While all this was going on…

We ran Group classes and 1-on-1 sessions

We painted the inside

We had turf laying dramas

We had Rubber Tile Dramas

We had Mirror Dramas

Until finally The Training Studio was complete!

You’re Welcome to Join us

Ellenbrook intro offer$49.00 for first 4

weeks

http://www.absonfitness.com.au/absonfitness-ellenbrook-

special-offe