how we opened absonfitness 2.0 in ellenbrook
TRANSCRIPT
Absonfitness 2.0The Ellenbrook Story
In early 2015 we decided to open
a second absonfitness Personal
Training Studio in Ellenbrook
But we weren’t 100% confident in setting up
there.
It’s a small (ish but growing) population.
It’s out of the way.
And…
There are already so many gyms and trainers!Anytime
24/7 PowerTransform 24/7
JettsStep Into Life
CrossfitTrufit
Plus 24/7Curves
DestinationHome and Park
So we decided to dip our toe in the water
first
We have an Abson Coach living in Ellenbrook Meet Cindy…. (don’t tell her we
used this picture)
In March 2015, Cindy agreed to turn
her home garage into a studio
3rd March2015 – Stage 1: Rubber down1st exercise in the Abson Garage (Cindy’s
House)
17th March 2015Cindy’s Garage is ready to go
That’s right... We only started with a (2nd hand) Leg Press, Bench &
Dumbells Car garage area is only (5mx4m) 20
sqm
20/4/15 1st Team meeting in Ellenbrook
Selfie nonsense
29th April 2015 Cindy hasn’t got too many clients yet. Training family for
referrals
9th May 2015 First Facebook
Post
www.facebook.com/ellenbrookabsonfitness
The only person we really new in Ellenbrook was Hayley’s Cousin, Kylie of
KDD Conveyancing.
Kylie is also Nat Fyfe’s Cousin
Kylie agreed to spruik us to her friends and colleagues.
She also agreed to a group session
out the back of KDD in the carpark.
17/5/15 First Group Session “Outdoors” Training out the back of KDD Conveyancing
23rd May 2015 Cindy’s First Intro Session in Aveley
25-5-15Out back of KDD
1-6-15 Outside KDD
getting darker earlier
It was getting darker in the carpark and…
Winter was quickly Approaching…
It was time to find a new venue with lights and shelter.
Cindy’s children went toEllen Stirling Primary School
It took 2 x weeks of negotiations and some interesting paperwork, but they eventually agreed to us using their facilities.
5th June 2015Small add for
2 new outdoor group
sessions.
1-7-15 Ellen Stirling Primary School
Ellen Stirling 16-8-15
We looked at just about every vacant commercial lease available.
We couldn’t quite find the perfect space at the perfect price with a huge amount of traffic.
Until…
A Client told me she had a friend that was married to a guy called Rod that owned a .
Real Estate Agency in Ellenbrook.
20/8/15 Rob found this for me
on The Broadway
Which was full of junk.
You should have seen it before it was pushed to
the back.
We took it anyway!
17th September 2015 Hayley’s got keys to Ellenbrook.
She signed the lease, paid the deposit.
17/9/15 Hayley’s first Studio Selfie
10/9/15 Andy puts our banner out front.
17/09/2015 Sizing Up absonfitness 2.0
for equipment and flooring requirements
18/09/2015 Transfer from Cindy’s to Comserv
Loop.
18/9/15 Ideas for colours
19/9/15 Face is White
Stephen painting the edges grey
Poles are Pink
Andy, Cindy & Kirra on the
bottomStephen pinking the top
Proof that Hayley was also painting
Outside Painting Doneall in a day
Changing Faces
Now its time for
the Banner across the top
20th October 2015 Front Variations - Logo on top
Draft VariationsNew Logo on Top with Window
Graphic
More Signage Graphic Mock-ups
Our Deadline was closing so We decided on white “absonfitness”
But just to make sure…
We took it to
Facebook!
And we got opinions…
Lots of Opinions!
90% said…
GO BLACK!!!
So We did!
9th November 2015
Out Front at night
Out front during the day
While all this was going on…
We ran Group classes and 1-on-1 sessions
We painted the inside
We had turf laying dramas
We had Rubber Tile Dramas
We had Mirror Dramas
Until finally The Training Studio was complete!
You’re Welcome to Join us
Ellenbrook intro offer$49.00 for first 4
weeks
http://www.absonfitness.com.au/absonfitness-ellenbrook-
special-offe