how to use social media content to create interest and credibility

HOW TO USE SOCIAL MEDIA

CONTENT TO CREATE

INTEREST AND CREDIBILITY

AGENDA

PUBLISH OR PERISH

"Publish or perish" is a phrase coined to describe the pressure in academia to rapidly and continually publish academic work to sustain or further one's career.

LinkedIn Notifications

Do you feel like you are blogging for your life?

Tweeting to save the family farm? Writing, shooting photos and video,

and podcasting to demonstrate that you are the “thought-leader,” “trusted advisor,” “expert guru” and engaging “growth hacker” for your industry?

WELCOME TO THE CONTENT MARKETING ARMS RACE

Trust =

Engagement

(feedback)

Communication Process

CONTENT MARKETING MEETS THE SOCIAL ECONOMY

Noise

SOCIAL MEDIA MARKETING (CONTENT MARKETING) GOALS

Sales

Leads

Nurturing

Show me the direct ROI

Qualified and Ready-to-Buy

Creating awareness and nurturing interest in the target market. Building trust and credibility.

TOP OF THE SALES FUNNEL ACTIVITY

Interest

Forecast

Close

• Website Traffic • Email Opt-ins • Community Building

• LinkedIn • Facebook • Twitter • Google+

• Downloads • Demo Requests

WEBSITE TO TWEET CORRELATION WWW.CMOTEMPS.BIZ ** @ALANSEE

6 Month Trend

3X

BRANDED SITES (SAMPLE) * ALAN SEE + CMO TEMPS

http://www.cmotemps.biz/ https://twitter.com/cmotemps https://www.google.com/+CmotempsBiz https://www.facebook.com/InterimCMO https://www.youtube.com/user/InterimCMO http://www.alansee.com/ http://alansee.ceo/ http://alansee.us/ http://alansee.net/ http://alansee.me/ http://about.me/AlanSee https://www.linkedin.com/in/alansee https://www.google.com/+AlanSee https://www.facebook.com/AlanSee.USA https://www.youtube.com/user/alanjsee http://www.pinterest.com/alansee/ https://vine.co/Alan.See http://instagram.com/alanseeusa http://www.slideshare.net/alansee http://alanseecmotemps.com/ https://twitter.com/AlanSee

B2B SALES & BUSINESS DEVELOPMENT POWER TRIANGLE

Personal and

Corporate Brand

Blog

Twitter

LinkedIn

WHAT DO YOU CONSIDER CONTENT?

EBooks

Articles

Blog Posts

Tweets and Status

Updates

P R O C E S S

V I D E O + P I C T U R E S

FIRST IMPRESSIONS

BRAND CONSISTENCY Digital Channels

Personal Corporate

@AlanSee @CMOTemps

LinkedIn Profile Company Profile

Group(s)

Facebook Personal Facebook Business Page

Facebook Groups(s)

Google+ Personal Google+ Business Page

YouTube Personal YouTube Business

PLACEMENT PARTNERS * WRITE ONCE POST MANY

www.AlanSee.com (blog)

AT&T

InsideCXM

MarketingPersonalization

CustomerThink.com CMOTemps.biz

BURMA SHAVE STRATEGY

SlideShare

CONTENT’S IMPACT ON YOUR KLOUT SCORE

CUSTOM LINKS FOR TRACKING CONTENT (BIT.LY)

BRANDED CURATED CONTENT

http://alanseecmotemps.com/

WASH – RINSE - REPEAT

Have I blogged about it before?

How long ago?

Where did I post it?

Update material and post.

What news or

events are timely?

Update and Repurpose

MANY HANDS MAKE LIGHT WORK

Social Employee Advocacy Platforms + Training