how to use social media content to create interest and credibility
TRANSCRIPT
HOW TO USE SOCIAL MEDIA
CONTENT TO CREATE
INTEREST AND CREDIBILITY
AGENDA
PUBLISH OR PERISH
"Publish or perish" is a phrase coined to describe the pressure in academia to rapidly and continually publish academic work to sustain or further one's career.
LinkedIn Notifications
Do you feel like you are blogging for your life?
Tweeting to save the family farm? Writing, shooting photos and video,
and podcasting to demonstrate that you are the “thought-leader,” “trusted advisor,” “expert guru” and engaging “growth hacker” for your industry?
WELCOME TO THE CONTENT MARKETING ARMS RACE
Trust =
Engagement
(feedback)
Communication Process
CONTENT MARKETING MEETS THE SOCIAL ECONOMY
Noise
SOCIAL MEDIA MARKETING (CONTENT MARKETING) GOALS
Sales
Leads
Nurturing
Show me the direct ROI
Qualified and Ready-to-Buy
Creating awareness and nurturing interest in the target market. Building trust and credibility.
TOP OF THE SALES FUNNEL ACTIVITY
Interest
Forecast
Close
• Website Traffic • Email Opt-ins • Community Building
• LinkedIn • Facebook • Twitter • Google+
• Downloads • Demo Requests
BRANDED SITES (SAMPLE) * ALAN SEE + CMO TEMPS
http://www.cmotemps.biz/ https://twitter.com/cmotemps https://www.google.com/+CmotempsBiz https://www.facebook.com/InterimCMO https://www.youtube.com/user/InterimCMO http://www.alansee.com/ http://alansee.ceo/ http://alansee.us/ http://alansee.net/ http://alansee.me/ http://about.me/AlanSee https://www.linkedin.com/in/alansee https://www.google.com/+AlanSee https://www.facebook.com/AlanSee.USA https://www.youtube.com/user/alanjsee http://www.pinterest.com/alansee/ https://vine.co/Alan.See http://instagram.com/alanseeusa http://www.slideshare.net/alansee http://alanseecmotemps.com/ https://twitter.com/AlanSee
B2B SALES & BUSINESS DEVELOPMENT POWER TRIANGLE
Personal and
Corporate Brand
Blog
WHAT DO YOU CONSIDER CONTENT?
EBooks
Articles
Blog Posts
Tweets and Status
Updates
P R O C E S S
V I D E O + P I C T U R E S
FIRST IMPRESSIONS
BRAND CONSISTENCY Digital Channels
Personal Corporate
@AlanSee @CMOTemps
LinkedIn Profile Company Profile
Group(s)
Facebook Personal Facebook Business Page
Facebook Groups(s)
Google+ Personal Google+ Business Page
YouTube Personal YouTube Business
PLACEMENT PARTNERS * WRITE ONCE POST MANY
www.AlanSee.com (blog)
AT&T
InsideCXM
MarketingPersonalization
CustomerThink.com CMOTemps.biz
BURMA SHAVE STRATEGY
SlideShare
CONTENT’S IMPACT ON YOUR KLOUT SCORE
CUSTOM LINKS FOR TRACKING CONTENT (BIT.LY)
BRANDED CURATED CONTENT
http://alanseecmotemps.com/
WASH – RINSE - REPEAT
Have I blogged about it before?
How long ago?
Where did I post it?
Update material and post.
What news or
events are timely?
Update and Repurpose
MANY HANDS MAKE LIGHT WORK
Social Employee Advocacy Platforms + Training