how to use metric based analytics to measure media

To Measure Media Campaign Effectiveness

HOW TO USE

METRIC-BASED ANALYTICS

FIRST THING’S FIRST:

What are my goals?

• Brand awareness

• Provide information

• Increase conversions such as purchases or leads

What do I want my media to achieve?

What do I need to

measure?

Start With Views

• Played

• Viewed

• Traffic

Then To Engagement

• Social shares

• Comments

• Likes, pins, favorites, etc.

• Time on site

• Time played

• Bounce rate

End With

Conversions

• Leads

• Downloads

• Purchases

OKAY, SO YOUR COMPANY PROBABLY ISN’T A MAJOR FILM STUDIO…

AND JENNIFER LAWRENCE ISN’T STARRING IN YOUR VIDEOS.

Where do I start?

Place tracking codes on your

videos

Add event tracking Add URL tracking

IT’S MIGHTY DIFFICULT TO MEASURE

YOUR CAMPAIGN WITHOUT ANY

NUMBERS!

Add social share buttons next to videos and images

Publish videos on

your website

Publish videos/images

to YouTube and social

networks

How do I measure?

• Analyticso Google

o YouTube

• Trackingo Code placed on your site

o Code attached to URLs you share

• Shareso AddThis

o ShareThis

MEASURE USING

Google Analytics

Events Overview

Analytics > Reporting > Behavior > Events > Overview

Video Events

Events Flow

Analytics > Reporting > Behavior > Events

MEASURE USING

YouTube

OverviewSee how your campaign is performing

Demographi

cs

Identify which

audiences you

are currently

reaching.

Playback

Locations

Identify where your

viewers are watching

your media.

Remember when we talked about views? You can see them here, too.

Traffic

Sources

Identify how your

viewers are

getting to your

media.

Devices

What technology

are your viewers

using to watch

your videos?

Audience

Retention

Measure engagement

levels from your

viewers.

Likes & Dislikes

How do viewers

receive your

campaign?

Subscribers

Do you have any

fans?

MEASURE USING

ShareThis

Social Trends

Analyze sharing

engagement trends

Social Quality

Track your media’s

online value with

Social Quality Index

FOLLOW UP WITH US AT

JA@INFOGENIX.COM

Jeremy, that’s your cue to

wrap it up and take a bow.

(Seriously. Stop talking, dude)