how to use linkedin for social selling

How to use for Social Selling

LinkedIn Facts and Statistics

LinkedIn Facts & Statistics

119 Million LinkedIn Member Worldwide

Credit: Amodiovalerio Verde

Men59%

Women42%

LinkedIn Facts & Statistics

Members By Country

Credit: Amodiovalerio Verde

LinkedIn Facts & StatisticsDistribution by Job Function

Credit: Amodiovalerio Verde

Create Your

Profile

IS

With a Tie

Be visible and professional on LinkedIn

Save the privacy settings for Facebook

Create Your LinkedIn Profile

Demonstrate WHO you are and WHAT you have to offer

Fill out your profile so that it is 100% complete – Everyone on LinkedIn is working to put their best foot forward…you should too!

Customize your public profile link with YOUR name. This increases SEO value.

Customize your professional headline to grab attention and increase SEO value.

Create Your LinkedIn Profile

Build out your personal brand

Get recommendations

Connect with people

Drive traffic to your blogs

Have people follow you

Allow people to share your profile page

LinkedIn Checklist

Upload a pictureCreate an executive

summaryAdd in your education

Add 3 recent positionsAdd 3 Recommendations

It should go without saying, but NEVER misrepresent your employment history on your profile. LinkedIn allows legitimate employees to flag your profile, and if you’ve lied, LinkedIn may suspend you or take you out of the system for good.

Be Proactiv

e!

1) Gain more visibility by adding connections

Being Proactive

2) Increase your rank with search engines by making your profile public and customizing your public profile’s URL to include your actual name (LinkedIn is ranked very high by search engines)

Being Proactive

3) Get business advice by finding answers to your most pressing questions

Being Proactive

4) Conduct market research by asking your potential clients or customers what their greatest needs are

Being Proactive

Use LinkedIn Groups

to Build

Connections

1. Identify groups that are in your industry

2. Join them

3. LISTEN and ENGAGE

Post your blog or articles in groups to catch members of

your industry’s attention

Engage with people seeking help that your business can solve!

IMAGINE LinkedIn Groups as a coffee

shop

IMAGINE standing in line waiting for your coffee and someone in

front of you starts talking about a problem they have YOU can solve

with your business

TAP them on the shoulder and ask to have coffee with them, explaining your product or service

When a discussion arises in a LinkedIn

Group, reach out and tell people how

YOUR business can fulfill their

needs

Use LinkedIn Signal

to HEAR what People are

Saying

Search your company or industry to see what

people are saying

Engage with people talking about your

company

“If you aren’t following your client’s and prospect’s blogs, Twitter and LinkedIn updates, you are missing out on an opportunity.” –Paul Castain’s Sales Playbook

Benefits of looking at individual profiles of potential

prospectsYou find additional connections you

can use to engage someone

You show up as a visitor on a person’s profile

You get more details about a person

Identify other social streams or contact information

LISTEN and…

ENGAGE!

5 Essential LinkedIn Apps for Sales

Teams

WordPress

Your WordPress blog can appear on your profile

Can provide traffic to your company site for sales leads

“At my company, 20% of our web traffic comes from our sales team using the WebPress LinkedIn app.” –Koka Sexton

SlideShareSlideShare is a place to

store and share all PowerPoint presentations

Increase brand awareness by sharing your business through creative presentations

Generate informed sales leads

Box.netA central location for all of

your case studies, white papers, proprietary guides, ebooks, and more!

A potential sales lead can get into the nitty gritty of your company through your LinkedIn profile

TripIt My Travel

If you’re always on the road, share where you’re heading

TripIt’s app makes it easy to share where you’re headed and when you’re connected to your leads

Grab a coffee with a business prospect when you know he’s in the same city!

LinkedIn EventsPost events your

company will be attending

Sales reps will be able to see all of the events on the radar of their network

Network events

THE MOST HELPFUL

TIP FOR LINKEDIN

Are you ready?!?!

LinkedIn will NOT get you a

job or generate leads for

your company…

YOU WILL!

Now you are on your way!

Want to learn more

about SOCIAL SELLING

Join us at

Live webinars on social selling

Daily blog posts on selling through social media platforms

Learn from the best in the business!

Thank you for joining us, Good

night!

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