linkedin how to use linkedin to close more sales - social selling 101 - dean delisle - forward...

ForwardProgress.NET facebook.com/[email protected]

@FwdProgressInc

GE Social Selling 101 - LinkedIn

SOCIAL SELLING 101


@FwdProgressInc


Dean DeLisle• Founder and CEO of Forward Progress, Inc.• Trained and Coached over 98,000 in Social Network Skills• Over 30 years in Business Coaching, Consulting and Training• Relationship Marketing, Social Selling, Event Management and

Production, Web Seminars, eLearning, Lead Generation and Conversion Social Networking, Email Marketing

• Financial Services, Insurance, Real Estate, Banking, Professional Services, Legal, Accounting, Technology, Marketing Agencies, Coaching and Training, Higher Education and Channel Sales…


@FwdProgressInc


How to Engage with theGo-To-Webinar Interface

• Questions area in task bar• Type us a question so we know you understand• Ask us anything throughout the session


@FwdProgressInc


Social NetworksWhere Do You Stand Now?

YOU ARE

HERE


@FwdProgressInc


Social Selling – Why?• Reputation• Protection• Visibility• Referrals• New Business


@FwdProgressInc


Referral Based LeadsWhy are referral-based leads so great?

1.1. Warmed UpWarmed Up2.2. Trust AssumedTrust Assumed3.3. Close FasterClose Faster


@FwdProgressInc


Social Networks We Already Know• Ourselves• Our Business• City/Country Clubs• Chambers• Industry Clubs• Organizations• Alumni• Charities• Religious/Health• LinkedIn Groups


@FwdProgressInc


How Many Contacts Do You Have That You Cannot See?

• That know YOU?• That trust YOU?• That have done business with YOU?• That would recommend YOU?

NO MORE JUST ONE TO

ONE!


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The LinkedIn Network

Easier and Faster


@FwdProgressInc


#1 - Your Professional Profile

• Complete Profile• Step One - Social Selling• Your First Conversation• Be Clear

• What will you do for others?• Why & How?• What do you want/need?


@FwdProgressInc



@FwdProgressInc


#2 - Adding Targeted ConnectionsYour Social Reach

• Are you on LinkedIn?• Is it ok if we connect?• Step Two – Social Selling

• Get social!


@FwdProgressInc


Remember1.Be personal 2.Reference meeting3.Include personal info4.Set appointment5.Add phone number


@FwdProgressInc


• When you post, you are talking!• What does your audience want?• What do they need?• What are you passionate about?• What will showcase your personality?• What can you provide?

Step ThreeSocial Selling

#3 - Posting – Starting a Conversation


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GEGenius System


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LinkedInSales

Navigator



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#4 - Set the Hook - Convert

Step Four

Social Selling


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#5 - Group Networking

Step Five

Social Selling


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Next StepsNext Steps


@FwdProgressInc

Social Selling Webinar Series 101: ™

Social Selling Foundation/LinkedIn™

Beginner

Oct

Mar

Apr

May

Jun Jul Aug

SepFeb

Coaching Support Layer

e-Learning Support Layer


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DEMO


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PICK YOUR BEST DATES


@FwdProgressInc


Social Selling 101 – Social Selling Foundation/LinkedIn™ Beginner

Social Selling 201 – Social Jack™ Network Building

Live Webinar Instructor-Led Curriculum Highlights

• Why and how social networks work for selling in commercial finance – compliant-friendly

• Fundamentals of building trust and relationships online in commercial finance

• Effective profile setup, keywords and settings• Key profile elements for attracting new business

• Network building for territory coverage (Network Science)• Benefits of connecting with customers, prospects, industry thought

leaders and competitors• Protecting the security of your connections• Communication techniques to build your professional brand


@FwdProgressInc


Live Webinar Instructor-Led Curriculum Highlights

Social Selling 301 – LinkedIn™ Advanced Sales Techniques

Social Selling 302 – LinkedIn™ Advanced Sales Routine

• Learn LinkedIn™ online sales foundation skills• Identify new prospects beyond your assigned accounts • Pre-call research for existing and new prospects• Level one communication (SEI)

• Getting into your 20 min a day plan• Trust building and conversion techniques• Build your industry domain expertise via LinkedIn™ connections• Level two communication (SEI)


@FwdProgressInc


Go for your

Social Selling Black Belt!


@FwdProgressInc


Next Steps• LinkedIn Social Selling Options

• Class Series C – Starts 7/9 Thu 10AM CST• Class Series D – Starts 8/7 Fri 11AM CST

• Includes• E-Learning (Certification)• Coaching Sessions• Career and Sales Support!

• Move at your own pace!


@FwdProgressInc


Q & AQ & A


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Thank You!Thank You!


@FwdProgressInc


Connect WITH [email protected]

TWITTER: Twitter.com/FwdProgressIncTWITTER: Twitter.com/DeanDeLisleFACEBOOK: Facebook.com/DeanDeLisleBUSINESS PAGE: Facebook.com/ForwardProgressLINKEDIN: LinkedIn.com/in/DeanDeLisle

www.ForwardProgress.NET

linkedin how to use linkedin to close more sales - social selling 101 - dean delisle - forward...

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