how to use email templates to close more deals

Post on 22-Oct-2014

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DESCRIPTION

Email templates are a relatively simple idea. But in this presentation see how email templates can have a powerful impact in how you prospect, qualify leads and close more deals.

TRANSCRIPT

LIVE

Email Templatesin your sales process

Email Templates

✓Saves you time

✓Makes sure you don’t forget details

✓Drives consistent messaging

✓Helps you measure effectiveness

Tout Templates✓Rich Template Organizer

✓Use from Gmail, Outlook, Salesforce and more...

✓Shareable with Team

✓Auto-Attach files, CC/BCC

✓Analytics and Tracking

✓Auto-Follow Ups

Learn more at: http://toutapp.com

Sales Workflow

Initial Outreach

The“Follow Up”

MeetCallDemo

$$$

InboundLeads

Leads fromEmail

Automation

Nurture

Sales Workflow

Initial Outreach

The“Follow Up”

MeetCallDemo

$$$

InboundLeads

Leads fromEmail

Automation

Nurture

Each step in the workflowrequires one or more repetitive emails.

=

Initial Outreach

The“Follow Up”

MeetCallDemo

$$$

InboundLeads

Leads fromEmail

Automation

Initial Outreach

Nurture

Initial Outreach

The“Follow Up”

MeetCallDemo

$$$

InboundLeads

Leads fromEmail

Automation

Follow Up After VM

Nurture

Initial Outreach

The“Follow Up”

MeetCallDemo

$$$

InboundLeads

Leads fromEmail

Automation

Follow Up

Nurture

Initial Outreach

The“Follow Up”

MeetCallDemo

$$$

InboundLeads

Leads fromEmail

Automation

Set Up Meetings

Nurture

Great Templates

✓Are Short

✓Have a clear call to action

✓Reminds you to {{PERSONALIZE}}

✓Are Short (this is really important)

Getting Started

Deal StageWho’s

sending?

What’re we communicati

ng?

Template Name

What’s the call to action? Next Step?

Prospecting Sales RepHigh level

problem we solve

“Initial Outreach”

Watch video on website

Follow Up on Engaged Leads

Prospecting Sales RepSolution Details

Video Followup

Setup Phone Call

Reminder

....

Pricing/Negotiating

Sales RepValue of product

Case StudyReview the case studies

Phone Call

....

Tout Templates

Tout Templates

Live Email Tracking

Learn more at: http://toutapp.com

✓Rich Template Organizer

✓Use from Gmail, Outlook, Salesforce and more...

✓Shareable with Team

✓Auto-Attach files, CC/BCC

✓Analytics and Tracking

✓Auto-Follow Ups

Learn more at: http://toutapp.com

Tout Templates

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