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@hajak

1. 2.3.4.

has a real problem you can solve

knows and admitsthey have the problem

sees the consequences of the problem

sees the steps to solution

The customer PRODUCT MARKET FIT

CUSTOMER EDUCATION

SALES

More like dating than anything else

ACTUAL SALES IS

PROBLEM

SOLUTION

PREDICTABLE SALES

SALES TRAINING

AlternativesPain

ContextUser

REPEATABLE SALES

FunnelLeadsSLC

Customer

journeysuccess

LEARN

MEASURE

DOCUMENT

Size mattersIN SALES AND MARKETING

MATCH WITH VOLUME, PAIN, AND EFFORT

ACV $50.000

ACV $5.000

ACV $500

Manual work

COMPETITION:

Marketing Self-Service

Data

SKILLS:

NO SALES

INSIDE SALES

Lead velocity Conversion Education

Growth

SKILLS:

ComplacencyCOMPETITION:

Credibility Bespoke

Awareness

SKILLS:

InternalCOMPETITION:

COMPLEX FIELD SALES

REFERRALS

HONEYPOTS

TOOLS

DEPTH

BRAEDTH

ARTICLES

DATA STORY-

TELLINGWHITE

PAPERS

INSPIRATIONLISTICLES

INTERVIEWS

FREEMIUM

PRODUCT TENTACLES

CONTENT MARKETING

P U S H E D PA I D A D S

@hajak

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