how to turn your website into a sales machine | ecelticseo | digital media & marketing summit |...

How to Turn Your Website into a Sales Machine

Brian Martin

1. Traffic Strategy

2. Content Strategy

3. Code Optimisation

4. Sourcing Links

5. Sales Strategy

There’s no instant

way of building real

sustainable traffic.

1. Traffic Strategy

Basics Of SEO

Why Don’t We Just Rely On Adwords?

How To Get Organic Traffic?

1. Produce Content

2. Optimise Code

3. Source Inbound links

2. Content Strategy

Creative Content

Source:SeoMoz.org

Utilise Your Data

Gain PR Offline & Online

Video Is A Differentiator

4 Million Hits – $4,000 Video

User Generated Content

Long Sales Page

Thought Leadership In The B2B Sector

3. Code

4. Sourcing Links

Ideas Where To Get Links

- Suppliers & Partners

- Industry bodies

- News sites from Press Release

- Social Bookmarking sites

- Forums

- Reference / Q&A

- Guest Blogging

- Local directories

LinkBait

Infographics

5. Sales Strategy

Conversion Focused Design

Conversion

• Rich auto complete internal site search

• Live chat support

• Don’t give too much choices

Incentives & Neuromarketing

How to Keep Sales Coming

• Conversation• Ask for people to spread the word, RT it,

like it etc. – it does work• Build community• Reward loyalty (exclusivity)

• Retargeting

Final Thoughts

• Respect your website’s value & potential

• It’s not an overnight success

• Build on your success & go International

Thank you

@ecelticseo

• brian@eceltic.ie for any questions or if you need help with improving online sales / leads

• Slides will be live at: www.ecelticseo.com/digital-media-summit-2012