how to set up an ecommerce shop & drive visitors and sales

How to set up an eCommerce shop

Digital Teapot 2015

Katrina Gallagher

Notes & slides from today’s session will be

available by email.

If you have any further questions, contact

Katrina@Digitangle.co.uk

Notes & Statistics

What We Will Cover

● Introductions

● eCommerce platform comparison

● How to set up Shopify

● Enhancing your products

● Driving traffic

● Dipping your toes in the waters

● How to get into it

Introductions

● What's your name?

● What do you do now?

● What are you interested in selling?

eCommerce comparisonWooCommerce Magento Shopify Etsy eBay

How much does it cost? Free to download.

Transaction fee varies (choose your payment processor)

Free to download. £10,300/£53,000/ year for Premium

Transaction fee varies (choose your payment processor)

From $14.99 /month. +

Transaction fee 2.4% + 20p credit card rate

Transaction fee of 3.5% of the item price for every item sold.

From £17.38 - £217.38/month

Transaction fee 3.4-1.4% and 20p

Technical skills required? Yes Yes No No No

What is their distinguishing quality?

Works with your WordPress site, easy to manage, but some technical skills required to set up.

Great features, powerful marketing features. Self build version is tricky to set up & the enterprise edition is pricey.

Beautiful store designs and very easy to set up and use.

Large, targeted customer based and supportive community.

Ease of use with a global reach.

Some examples of how people have set up

their own websites using these tools

Examples

Themes

Magento site

WooCommerce site

Shopify

Ebay store

Etsy store

How to set up Shopify

1. Sign up to Shopify

a. You can take advantage of a 14

day free trial!

2. Before stocking your shelves, give

your store a makeover with a theme.

You can customise your theme.

3. Add a product;

4. Include full details including the

name, description, an image and

consider SEO.

5. Confirm your payment methods, local

tax rate and any shipping charges.

6. Launch your store!

Enhancing your products

● Look at what your competitors are up to

● Check out companies in different markets

● Think about what people would search for to find your product

● Add videos

○ Tip: Try Sezion to create bulk videos using a template!

● Write unique and well-written descriptions

● Be as helpful as you can, think about including;

○ Size guides

○ Comparison tables

○ Tools and tips

Driving traffic

Things you can test...

● Email marketing

● Search engine optimisation

● Pay-per-click marketing

● Social media and social

media advertising

● Affiliate marketing

● Partnerships

● PR

● Offline marketing

● Encouraging repeat visitors and testimonials

Dipping your toes

● Gain experience by working for other people

● You could help others by;

○ Copywriting

○ Graphic design

○ Product photography

○ Order packing and delivery

○ Bookkeeping

○ Social media management

How to get into it

● Volunteer for someone

you know

● Start an apprenticeship

● Apply for jobs where

training is offered

● Try online courses such as

Coursera, iTunes U, Moz

● Start freelancing on

Odesk, People Per Hour,

Sooqini

● Set something up yourself

in an area that you’re

passionate about

Further reading

● Social Media for Fashion - http://www.digitangle.co.

uk/blog/social-media-shoppers-stylists-image-consultants/

● Shopify examples - http://www.shopify.co.uk/blog/6037086-

40-stunning-ecommerce-stores-built-using-shopify

● SEO for photographers - https://yoast.com/photography-seo/

● Wordpress.org

● Magento.com

● Shopify.co.uk

● Etsy.com

● Stores.ebay.co.uk

QUESTIONS ANYONE?

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Thanks for listening!