how to reach your customers through social media

How to Reach Your Customers Through Social

Media

Welcome!• Zach Thomas• Program Coordinator at SCORR Marketing• Social Media Consultant:• Complete Weddings + Events• Kearney Combat Sports Fitness• Nick’s on the Bricks (KNOB)

• Previously: Yamaha Corporation of America• #YamahaGOTW• #YamahaPASIC

Agenda• Personal Philosophy• Blogs• Facebook• Twitter• Instagram

•Tracking / Tools• Other Platforms To Watch• Takeaways•Contact

Website

Twitter

FacebookInstagram

Blog Twitter

My Personal SMM Philosophy/Rules• Your account’s primary purpose is not for sales.• They are to nurture and find leads!

• Your business accounts are not your personal accounts.• You do not (should not) need to be on every single platform.• Don’t focus on Page likes, focus on content engagement.

Blogs

Blogs: Why have an updated blog?

◦ Having a current blog establishes:◦ Thought leadership in your industry◦ On average 97% more clicks to your website1

◦ On average 67% more leads compared to non-blogging sites2

What do I write about?◦ Answer common questions in your industry◦ Length:

◦ Don’t worry about it, worry about conveying your message effectively.

Where do I blog?◦ Basic – Tumblr.com / LinkedIn.com◦ Intermediate – Squarespace.com / Posthaven.com◦ Advanced – Ghost.org / Wordpress.com

Facebook

Facebook is your home base:If you don’t have a website

• Blog posts

• Contact info

• Reviews

• Direct Messages

• Groups

• Paid Ads

• Establishing a customer persona

Benefits of Paid Advertising • 95.8% - Facebook provides the most

Return on Investment (ROI)• 1.39 Billion active users per month• Can be as little as $5 a day• Most used CTA?• Shop Now

Benefits of Paid Advertising • 95.8% - Facebook provides the most

Return on Investment (ROI)• 1.39 Billion active users per month• Can be as little as $5 a day• Most used CTA?• Shop Now

Getting to know your customer• Use Facebook’s extensive targeting options to obtain an interested audience for your ads.• The Question…• “Pages liked by people who like _______”• “Groups”• “Music”

Twitter

The Best Way to Know Your Customer• Twitter Advanced Search (AKA The Holy Grail) • Search keywords to find potential leads• Follow influencers• Location Based!• Engage in conversations

https://twitter.com/search-advanced

Hashtags #• NO MORE IRRELAVENT HASHTAGS!!!

• #s are used to categorize content to a larger audience.

• Use hashtags to place your content where it logically fits

Hashtag Research Start building a list of common – uncommon #s in your industry Ask yourself:

◦ What hashtags are influencers in my industry using?◦ What hashtags are trending? Can I make this fit my brand?◦ Do I need a branded hashtag?

Instagram

Hyper Stylized, Hashtag Heavy, and Content Driven

Crisp, artist imagery that represents your brand’s identity◦ Glamour shots

◦ Scenery◦ Lighting ◦ Audio (for video, currently 60 sec.)

Up to 30 Hashtags, no character limit◦ Use this available space to place your content in as many categories as deemed appropriate. ◦ Use influencers from both Twitter and Instagram to develop this list

Recently updated algorithm ◦ Boosts content from creators most engaged with by user◦ Same as Facebook

Tracking and Tools

What Worked? Track – Likes, Comments, Shares, Retweets, Clicks, EVERYTHING

1. Place every post in an Excel spread sheet.2. After 24 - 48 hours, record where the post sits.3. Add up all sharing metrics / Total number of Followers = Engagement

Rate◦ Average engagement rate of .08%

4. Find out what posts have the highest engagement rate and keep on that editorial path.

ToolsBit.ly - a URL shortener that tracks each time that link is clicked.

Use for all Blog posts, On Facebook/Twitter/Instagram Profile

Hashtag Researching ToolsHashtagify.me Lists popularity and other hashtags

associated with the supplied hashtag.RiteTag Lists popularity of Hashtag and possible

viewers.Keyhole Tracks usage of Hashtags in real time

TagsForLikes – Mobile App Supplies popular Hashtags for specific categories.

Social Media Monitoring ToolsHootsuite Schedule posts in advance, create

streams for #s, lists, accounts. – For almost all platforms

Tweetdeck Schedule posts in advance, create streams for #s, lists, accounts. – For Twitter

Photo Editing

SnapSeed Full photo editing - Filters, color correction, formatting

Hyperlapse Speeds up video – great for “set up” videos

Repost Repost other users Instagram photos to use on your own page.

Boomerang Make quick GIFs for Instagram

InShot Instagram Photo Formatting

Instagrid Used to make large scale grid pictures.

Other Platforms

Snapchat• “Hottest” platform for Business engagement• Sposored GeoFilters• Low Production Cost• Recent Age-Up of user base• Highest open rate of 90%• 2nd in 2015 was email at 29% 3

Musical.ly• Lip Syncing App

• Most popular influencers have 7+ Million followers

• Music Stars are using for user generated contests

Peach / After School / Anchor Peach – Messaging App that integrates:

◦ Seamless Web Browsing◦ GIFS◦ Drawings◦ Pictures

After School◦ Individualized chat rooms for Middle/High Schools

Anchor◦ Branded as Audio led Twitter

Takeaways Blog

◦ Use to drive traffic to your Website/Facebook◦ Write about topics that interest you and your potential customers

Facebook◦ Optimize to be your home base◦ Paid Advertising has a massive ROI

Twitter◦ Use to find out more information about:

◦ Leads◦ Influencers◦ Hashtags

Takeaways Instagram

◦ No character limit◦ Use those hashtags!

Tracking/Tools◦ Use Bit.ly codes to track clicks◦ Place everything in an Excel document◦ Start using a social media monitoring tool

◦ Hootsuite / TweetDeck

Let’s Continue the Conversation!

www.Linkedin.com/in/zachjthomas

www.zachjthomas.com