how to measure your social media success - metrics and tools: secrets revealed by ian cleary

Ian Cleary

HOW TO MEASURE YOUR

SOCIAL MEDIA SUCCESS

Metrics & Tools

#Blog4Profit @IanCleary

WHAT IS SUCCESS?

This is what we want to see…

Social Media Website Sales

But this is more likely…

Social Media Website Email

More Website & Social VisitsSales

But this is more likely…

Social Media Website Email

More Website & Social VisitsSales

Or… we don’t get any direct salesBut… There is still a lot of value

in social

Social media also has other uses that will help grow your business

Awareness – If you they don’t know of you they won’t buy from you

Relationships – Find people relevant to your business and form a relationship with them

Customer service – Build relationships with existing customers and get some future sales

More organic traffic – Content with more shares gets more organic traffic

What do we need to track?

On each of the channels

Is your audience relevant? Is your audience growing? Are people engaging with your

content? Are you driving relevant traffic to

your website? Is that traffic converting?

Things that are harder to measure but still valuable

Are you forming friendships with influencers, partners?

Are you building relationships with your current customers?

Do people think that you are ‘everywhere’ !

We know it’s important to go to networking events and build

relationships but we don’t put the same value on it online…

That is because we are not being as strategic

online…

Let’s start with Twitter…

Some tools to start with…

Analytics.twitter.com

Free and contains most of what you need

TwitonomyGreat analytics on

your Twitter account

SEMrushInsightful social media

analytics

Is the audience growing and are they relevant?Twitter Analytics

What type of engagement are you getting on posts? Which works?Twitter Analytics

Top Tweets…Twitter Analytics

Top Tweets…Twitter Analytics

Twitonomy

SEMrush – Social Media Analytics

Grow Your Followers

Use Social Quant to build targeted followers

www.SocialQuant.com

Use Social Quant to build targeted followers

www.SocialQuant.com

Twitter Stats…

www.SocialQuant.com

Now for Facebook

Facebook – Likes/Unlikes

Profile of Audience

Engaging Content

Other option…

www.AgoraPulse.com

Other option…

www.SimplyMeasured.com

Grow Your Fans

Growing your Facebook Likes and Increasing engagement

Share stories not updates… Share imagery that help portray the

story Use relevant tools to create – Canva,

RelayThat, Visage, etc

Retarget website visitors…

Web User

Your Website User leaves

Your ad on Facebook

User returns to website and

subscribes

Drive More Traffic

Most of Your Audience Doesn’t See Your Content

Because most of them are not even logged on

Use Edgar for Social Media ManagementCategories Social Media Updates

Want more Facebook likes from your Wordpress site -> 5 Quick Ways to Get More Facebook Likes Using WordPress http://bit.ly/1B2T495A Day in the Life of the Internet: These Numbers Will Blow Your Mind [Infographic] - via @sociallystacked http://bit.ly/1MLZ2jnWe love our tools but strategy first!

Are you spending enough time picking the right tools?

6 Technology Skills Highly Desirable For a Social Media Consultant http://bit.ly/1uMWIwV

Share Via

www.MeetEdgar.com

Use Edgar to drive more engagement and trafficPick which category it belongs to and which channels it gets posted to and Edgar will create and manage your queues automatically based on your schedule

www.MeetEdgar.com

Analytics for Pinterest

www.TailwindApp.com

Analytics for Instagram

www.iconosquare.com

Tracking Traffic from Social Media in Google Analytics

Map out the journey they take…

User clicks on link in Tweet about your blog post Brought to

Thank-You PageVisitor goes to post and signs-up to your list

1. Set up a goal for the destination – Thank you page

2. Setup a UTM Tracking Link for Your Campaign

Urchin Tracking Module (UTM) o for tracking campaigns within Google Analytics

Example use:o If you get traffic to a blog post from paid or

unpaid means on Twitter you can’t track this in Google Analytics unless you have campaign tracking code set up for each

Use link EVERY TIME you share out content

Use the UTM Builder to Create the Link

Example Link…

http://www.razorsocial.com/GA-bounce-rate-reference-guide?utm_source=Twitter&utm_medium=Post&utm_campaign=Blog-Promotion-GA

Track your Campaign Conversions in Google Analytics

That was an appetizer for social media

How would you like

a 5 course meal!

The Problem…

So much to learn It’s changing all the timeYou don’t have time to keep

up to speed on everything

What’s included

Monthly Workshop

Lasts 2 hours and will be on a range of

topics

Monthly Roundup Report of trends,

tools, changes to the industry

Private Networking Group

I will be there every day

How to Videos & Templates8 videos and 3

templates every month

Recommended Tool Lists

Negotiated tool discounts

Special Offer

But….

$1 first

month

Become part of the Founders ClubLaunching October 15th

$48 a monthafter thisJoin today and get access to

our Social Media Workshop training video (worth $147) for FREE!

www.razorsocial.com/foundersclub

Summary

Analytics is an essential part to social media

There are plenty of free/paid tools There’s only a few things to track

THANKS !

Keep in contact@IanCleary

www.RazorSocial.com