how to measure your social media success - metrics and tools: secrets revealed by ian cleary

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Ian Cleary HOW TO MEASURE YOUR SOCIAL MEDIA SUCCESS Metrics & Tools

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Page 1: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Ian Cleary

HOW TO MEASURE YOUR

SOCIAL MEDIA SUCCESS

Metrics & Tools

Page 2: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

#Blog4Profit @IanCleary

WHAT IS SUCCESS?

Page 3: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

This is what we want to see…

Social Media Website Sales

Page 4: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

But this is more likely…

Social Media Website Email

More Website & Social VisitsSales

Page 5: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

But this is more likely…

Social Media Website Email

More Website & Social VisitsSales

Or… we don’t get any direct salesBut… There is still a lot of value

in social

Page 6: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Social media also has other uses that will help grow your business

Awareness – If you they don’t know of you they won’t buy from you

Relationships – Find people relevant to your business and form a relationship with them

Customer service – Build relationships with existing customers and get some future sales

More organic traffic – Content with more shares gets more organic traffic

Page 7: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

What do we need to track?

Page 8: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

On each of the channels

Is your audience relevant? Is your audience growing? Are people engaging with your

content? Are you driving relevant traffic to

your website? Is that traffic converting?

Page 9: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Things that are harder to measure but still valuable

Are you forming friendships with influencers, partners?

Are you building relationships with your current customers?

Do people think that you are ‘everywhere’ !

Page 10: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

We know it’s important to go to networking events and build

relationships but we don’t put the same value on it online…

That is because we are not being as strategic

online…

Page 11: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Let’s start with Twitter…

Page 12: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Some tools to start with…

Analytics.twitter.com

Free and contains most of what you need

TwitonomyGreat analytics on

your Twitter account

SEMrushInsightful social media

analytics

Page 13: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Is the audience growing and are they relevant?Twitter Analytics

Page 14: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

What type of engagement are you getting on posts? Which works?Twitter Analytics

Page 15: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Top Tweets…Twitter Analytics

Page 16: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Top Tweets…Twitter Analytics

Page 17: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Twitonomy

Page 18: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

SEMrush – Social Media Analytics

Page 19: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Grow Your Followers

Page 20: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Use Social Quant to build targeted followers

www.SocialQuant.com

Page 21: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Use Social Quant to build targeted followers

www.SocialQuant.com

Page 22: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Twitter Stats…

www.SocialQuant.com

Page 23: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Now for Facebook

Page 24: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Facebook – Likes/Unlikes

Page 25: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Profile of Audience

Page 26: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Engaging Content

Page 27: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Other option…

www.AgoraPulse.com

Page 28: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Other option…

www.SimplyMeasured.com

Page 29: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Grow Your Fans

Page 30: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Growing your Facebook Likes and Increasing engagement

Share stories not updates… Share imagery that help portray the

story Use relevant tools to create – Canva,

RelayThat, Visage, etc

Page 31: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Retarget website visitors…

Web User

Your Website User leaves

Your ad on Facebook

User returns to website and

subscribes

Page 32: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Drive More Traffic

Page 33: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Most of Your Audience Doesn’t See Your Content

Because most of them are not even logged on

Page 34: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Use Edgar for Social Media ManagementCategories Social Media Updates

Want more Facebook likes from your Wordpress site -> 5 Quick Ways to Get More Facebook Likes Using WordPress http://bit.ly/1B2T495A Day in the Life of the Internet: These Numbers Will Blow Your Mind [Infographic] - via @sociallystacked http://bit.ly/1MLZ2jnWe love our tools but strategy first!

Are you spending enough time picking the right tools?

6 Technology Skills Highly Desirable For a Social Media Consultant http://bit.ly/1uMWIwV

Share Via

www.MeetEdgar.com

Page 35: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Use Edgar to drive more engagement and trafficPick which category it belongs to and which channels it gets posted to and Edgar will create and manage your queues automatically based on your schedule

www.MeetEdgar.com

Page 36: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Analytics for Pinterest

www.TailwindApp.com

Page 37: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Analytics for Instagram

www.iconosquare.com

Page 38: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Tracking Traffic from Social Media in Google Analytics

Page 39: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Map out the journey they take…

User clicks on link in Tweet about your blog post Brought to

Thank-You PageVisitor goes to post and signs-up to your list

Page 40: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

1. Set up a goal for the destination – Thank you page

Page 41: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

2. Setup a UTM Tracking Link for Your Campaign

Urchin Tracking Module (UTM) o for tracking campaigns within Google Analytics

Example use:o If you get traffic to a blog post from paid or

unpaid means on Twitter you can’t track this in Google Analytics unless you have campaign tracking code set up for each

Use link EVERY TIME you share out content

Page 42: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Use the UTM Builder to Create the Link

Page 43: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Example Link…

http://www.razorsocial.com/GA-bounce-rate-reference-guide?utm_source=Twitter&utm_medium=Post&utm_campaign=Blog-Promotion-GA

Page 44: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Track your Campaign Conversions in Google Analytics

Page 45: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

That was an appetizer for social media

How would you like

a 5 course meal!

Page 46: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

The Problem…

So much to learn It’s changing all the timeYou don’t have time to keep

up to speed on everything

Page 47: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary
Page 48: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

What’s included

Monthly Workshop

Lasts 2 hours and will be on a range of

topics

Monthly Roundup Report of trends,

tools, changes to the industry

Private Networking Group

I will be there every day

How to Videos & Templates8 videos and 3

templates every month

Recommended Tool Lists

Negotiated tool discounts

Page 49: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Special Offer

But….

$1 first

month

Become part of the Founders ClubLaunching October 15th

$48 a monthafter thisJoin today and get access to

our Social Media Workshop training video (worth $147) for FREE!

www.razorsocial.com/foundersclub

Page 50: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

Summary

Analytics is an essential part to social media

There are plenty of free/paid tools There’s only a few things to track

Page 51: How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

THANKS !

Keep in contact@IanCleary

www.RazorSocial.com