how to manage social media during your summer vacation
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How to Manage Social Media During Your Summer Vacation from John Haydon
Consider your audience Use a marketing bank Use a calendar Map out vacation schedules List Available Staff and Marketing Assets Create a content surplus Maintain a human touch Use automation to schedule content Use automation to monitor and notify Use mobile apps
Print out this checklist
How to Manage Social Media During Your Summer Vacation from John Haydon
Consider your audience
How to Manage Social Media During Your Summer Vacation from John Haydon
Consider your audience
1. Your audience will also be taking vacations
How to Manage Social Media During Your Summer Vacation from John Haydon
Consider your audience
1. Your audience will also take a vacation
2. Don't: Share personal vacation pics with followers
How to Manage Social Media During Your Summer Vacation from John Haydon
Consider your audience
1. Your audience will also take a vacation
2. Don't: Share personal vacation pics with followers
3. Do: Ask followers where they're going on vacation
How to Manage Social Media During Your Summer Vacation from John Haydon
Consider your audience
1. Your audience will also take a vacation
2. Don't: Share personal vacation pics with followers
3. Do: Ask followers where they're going on vacation
4. What’s unique about how your people take vacation?
How to Manage Social Media During Your Summer Vacation from John Haydon
Use a marketing bank
How to Manage Social Media During Your Summer Vacation from John Haydon
Use a marketing bank
Cloud technology allows you to:
1. Collaborate
2. Communicate
3. Update
All in one central doc.
How to Manage Social Media During Your Summer Vacation from John Haydon
Use a marketing bank
A marketing bank is a single location for:
• Logos
• Photos
• Bios and Head Shots
• Boilerplate Text
• Etc.
Use can use DropBox or Google Drive
How to Manage Social Media During Your Summer Vacation from John Haydon
Use a calendar
How to Manage Social Media During Your Summer Vacation from John Haydon
Registration results, early recognition of
volunteers and fundraisers
Stories behind registrants and
fundraisers
II) Map out a game plan
National day of
recognition
Religious holidays
VIP Gala
Walkathon
Volunteer dance party
Behind the scenes towards
walkathonTeasers, stories,
related topics
Invite core supporters to
share stories with hashtag
Giveaway
Use a calendar
1. Map out your events
2. Map out your CTAs
3. Map out your messaging
How to Manage Social Media During Your Summer Vacation from John Haydon
Registration results, early recognition of
volunteers and fundraisers
Stories behind registrants and
fundraisers
II) Map out a game plan
National day of
recognition
Religious holidays
VIP Gala
Walkathon
Volunteer dance party
Behind the scenes towards
walkathonTeasers, stories,
related topics
Invite core supporters to
share stories with hashtag
Giveaway
Use a calendar
1. Map out vacations
2. Map out summer holidays
3. Map out temp help
How to Manage Social Media During Your Summer Vacation from John Haydon
Fill in the gaps
How to Manage Social Media During Your Summer Vacation from John Haydon
Fill in the gaps
1. How mission-critical is each person to your marketing communications?
2. Who will be creating content and managing the community?
3. What's your communications plan for catastrophes?
How to Manage Social Media During Your Summer Vacation from John Haydon
Create a content surplus
How to Manage Social Media During Your Summer Vacation from John Haydon
Create a content surplus Don’t pull your hair out
How to Manage Social Media During Your Summer Vacation from John Haydon
Create a content surplus Instead, post updates your fans already like!
How to Manage Social Media During Your Summer Vacation from John Haydon
Step #1: Export Post-level Insights
3-month range from 6 months ago.
Step #2: Select data: Lifetime Engaged Users / Lifetime Post Total Reach
Step #3: Calculate engagement rate
Lifetime Post Consumers / Lifetime Post Total Reach = Engagement rate
Step #4: Rank by Engagement Rate
Step #5: Create permalink for post.
Step #6: Share / copy post.
Create a content surplus Recycle Facebook posts
How to Manage Social Media During Your Summer Vacation from John Haydon
Step #1: Export Post-level Insights
3-month range from 6 months ago.
Step #2: Select data: Lifetime Engaged Users / Lifetime Post Total Reach.
Step #3: Calculate engagement rate
Lifetime Post Consumers / Lifetime Post Total Reach = Engagement rate
Step #4: Rank by Engagement Rate
Step #5: Create permalink for post.
Step #6: Share / copy post.
Create a content surplus Recycle Facebook posts
How to Manage Social Media During Your Summer Vacation from John Haydon
Step #1: Export Post-level Insights
3-month range from 6 months ago.
Step #2: Select data: Lifetime Engaged Users / Lifetime Post Total Reach
Step #3: Calculate engagement rate
Lifetime Engagement / Lifetime Post Total Reach = Engagement Rate
Step #4: Rank by Engagement Rate
Step #5: Create permalink for post.
Step #6: Share / copy post.
Create a content surplus Recycle Facebook posts
How to Manage Social Media During Your Summer Vacation from John Haydon
Step #1: Export Post-level Insights
3-month range from 6 months ago.
Step #2: Select data: Lifetime Engaged Users / Lifetime Post Total Reach
Step #3: Calculate engagement rate
Lifetime Post Consumers / Lifetime Post Total Reach = Engagement rate
Step #4: Rank by Engagement Rate
Step #5: Create permalink for post.
Step #6: Share / copy post.
Create a content surplus Recycle Facebook posts
How to Manage Social Media During Your Summer Vacation from John Haydon
Step #1: Export Post-level Insights
3-month range from 6 months ago.
Step #2: Select data: Lifetime Engaged Users / Lifetime Post Total Reach
Step #3: Calculate engagement rate
Lifetime Post Consumers / Lifetime Post Total Reach = Engagement rate
Step #4: Rank by Engagement Rate
Step #5: Create permalink for post.
Step #6: Share / copy post.
142336865777665_869884976356180
facebook.com/142336865777665/posts/869884976356180
Page ID Post ID
Create a content surplus Recycle Facebook posts
How to Manage Social Media During Your Summer Vacation from John Haydon
Create a content surplus Create it and queue it up
1. Use Canva to create extra visual content
2. Make sure content maps to editorial calendar
3. Schedule posts or queue posts
How to Manage Social Media During Your Summer Vacation from John Haydon
Create a content surplus Create it and queue it up
1. Curate the best of the best with Buzzsumo
2. Make sure content maps to editorial calendar
3. Schedule posts or queue posts
How to Manage Social Media During Your Summer Vacation from John Haydon
Create a content surplus Requeue top tweets
How to Manage Social Media During Your Summer Vacation from John Haydon
1. Review drafts with team
2. Edit content and timing for best results (hook, CTA, etc)
3. Schedule posts or queue posts
Create a content surplus Draft Facebook posts
How to Manage Social Media During Your Summer Vacation from John Haydon
Create a content surplus
1. Review drafts with team
2. Edit content and timing for best results (hook, CTA, etc)
3. Schedule posts or queue posts
Draft Facebook posts
How to Manage Social Media During Your Summer Vacation from John Haydon
Create a content surplus Schedule social media posts
1. Review drafts with team
2. Edit content and timing for best results (hook, CTA, etc)
3. Schedule posts or queue posts
How to Manage Social Media During Your Summer Vacation from John Haydon
Create a content surplus
1. Review drafts with team
2. Edit content and timing for best results (hook, CTA, etc)
3. Schedule posts or queue posts
Schedule social media posts
How to Manage Social Media During Your Summer Vacation from John Haydon
Maintain a human touch
How to Manage Social Media During Your Summer Vacation from John Haydon
Delegate tasks that require a human touch
1. Listen and understand your audience.
2. Solve problems, answering questions.
3. Respond quickly and cheerfully.
How to Manage Social Media During Your Summer Vacation from John Haydon
Use automation to schedule content
How to Manage Social Media During Your Summer Vacation from John Haydon
Use automation to schedule content Facebook Pages
1. Save drafts to your Facebook Page
2. Edit content and timing for best results (hook, CTA, etc)
3. Review with team before scheduling
How to Manage Social Media During Your Summer Vacation from John Haydon
1. Save drafts to your Facebook Page
2. Edit content and timing for best results (hook, CTA, etc)
3. Review with team before scheduling
Use automation to schedule content Facebook Pages
How to Manage Social Media During Your Summer Vacation from John Haydon
PostPlanner
1. Check out PostPlanner for auto scheduling (and curation)
2. Edit content and timing for best results (hook, CTA, etc)
3. Schedule posts or queue posts
Use automation to schedule content
How to Manage Social Media During Your Summer Vacation from John Haydon
Buffer
1. Check out Buffer’s scheduling and queue features
2. Edit content and timing for best results (hook, CTA, etc)
3. Consider summertime schedules
Use automation to schedule content
How to Manage Social Media During Your Summer Vacation from John Haydon
Use automation to monitor
How to Manage Social Media During Your Summer Vacation from John Haydon
Use automation to monitor
1. Get notified about brand mentions, important news
2. Be prepared to respond to critical news / crises
3. Prioritize notifications in email (top priority)
Google Alerts
How to Manage Social Media During Your Summer Vacation from John Haydon
Use automation to monitor
1. Get notified about Facebook Page activity
2. Be prepared to respond to critical news / crises
3. Get notified via Facebook messenger and via email
Facebook notifications
How to Manage Social Media During Your Summer Vacation from John Haydon
Connect cloud services IFTTT
IFTTT is a free service that allows you to automate tedious tasks, like uploading photos to
Instagram, Pinterest, Facebook and Flickr. Or capturing tweets from a hashtag campaign.
How to Manage Social Media During Your Summer Vacation from John Haydon
Zapier
There's a secret language that lets web apps (Evernote, Dropbox, Gmail...) talk to
each other. The terrible tragedy is that this language is only spoken by an elite few
who possess technical superpowers. Zapier bestows these superpowers upon you!
Connect cloud services
How to Manage Social Media During Your Summer Vacation from John Haydon
Use mobile apps
How to Manage Social Media During Your Summer Vacation from John Haydon
Use mobile apps Apps for staying in the know
DowncastPocket
Read blogs and listen to
podcasts while slurping down a
fancy umbrella drink.
• Feedly
• Reedr
• Mention
How to Manage Social Media During Your Summer Vacation from John Haydon
Use mobile apps Apps for creating content
RegramOver
Quickly discover trending content
and create branded visual content.
• Pics HD (Reddit)
• Canva (iPad)
How to Manage Social Media During Your Summer Vacation from John Haydon
Use mobile apps Apps for engaging with your people
Engage with your various social
communities while paddle boarding.
• PostPlanner HootsuitePages Manager
How to Manage Social Media During Your Summer Vacation from John Haydon
Use mobile apps Apps for monitoring success
Check stats while dancing
in a conga line.
• Dashboard for Google Analytics
• MailChimp AnalytiksWordPress
How to Manage Social Media During Your Summer Vacation from John Haydon
Download this guide Text “Toolkit” to 33444
How to Manage Social Media During Your Summer Vacation from John Haydon
Check out my weekly trainings Text “HumpDay” to 33444
How to Manage Social Media During Your Summer Vacation from John Haydon
from John HaydonHow to Manage Social Media During Your Summer Vacation from John Haydon
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chambers of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.
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