How to Manage Social Media During Your Summer Vacation

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1. from John Haydon How to Manage Social Media DuringYour SummerVacation 2. How to Manage Social Media DuringYour SummerVacation from John Haydon Consider your audience Use a marketing bank Use a calendar Map out vacation schedules List Available Sta and Marketing Assets Create a content surplus Maintain a human touch Use automation to schedule content Use automation to monitor and notify Use mobile apps Print out this checklist 3. How to Manage Social Media DuringYour SummerVacation from John Haydon Consider your audience 4. How to Manage Social Media DuringYour SummerVacation from John Haydon Consider your audience 1. Your audience will also be taking vacations 5. How to Manage Social Media DuringYour SummerVacation from John Haydon Consider your audience 1. Your audience will also take a vacation 2. Don't: Share personal vacation pics with followers 6. How to Manage Social Media DuringYour SummerVacation from John Haydon Consider your audience 1. Your audience will also take a vacation 2. Don't: Share personal vacation pics with followers 3. Do: Ask followers where they're going on vacation 7. How to Manage Social Media DuringYour SummerVacation from John Haydon Consider your audience 1. Your audience will also take a vacation 2. Don't: Share personal vacation pics with followers 3. Do: Ask followers where they're going on vacation 4. Whats unique about how your people take vacation? 8. How to Manage Social Media DuringYour SummerVacation from John Haydon Use a marketing bank 9. How to Manage Social Media DuringYour SummerVacation from John Haydon Use a marketing bank Cloud technology allows you to: 1. Collaborate 2. Communicate 3. Update All in one central doc. 10. How to Manage Social Media DuringYour SummerVacation from John Haydon Use a marketing bank A marketing bank is a single location for: Logos Photos Bios and Head Shots BoilerplateText Etc. Use can use DropBox or Google Drive 11. How to Manage Social Media DuringYour SummerVacation from John Haydon Use a calendar 12. How to Manage Social Media DuringYour SummerVacation from John Haydon Registration results, early recognition of volunteers and fundraisers Stories behind registrants and fundraisers II) Map out a game plan National day of recognition Religious holidays VIP Gala Walkathon Volunteer dance party Behind the scenes towards walkathon Teasers, stories, related topics Invite core supporters to share stories with hashtag Giveaway Use a calendar 1. Map out your events 2. Map out your CTAs 3. Map out your messaging 13. How to Manage Social Media DuringYour SummerVacation from John Haydon Registration results, early recognition of volunteers and fundraisers Stories behind registrants and fundraisers II) Map out a game plan National day of recognition Religious holidays VIP Gala Walkathon Volunteer dance party Behind the scenes towards walkathon Teasers, stories, related topics Invite core supporters to share stories with hashtag Giveaway Use a calendar 1. Map out vacations 2. Map out summer holidays 3. Map out temp help 14. How to Manage Social Media DuringYour SummerVacation from John Haydon Fill in the gaps 15. How to Manage Social Media DuringYour SummerVacation from John Haydon Fill in the gaps 1. How mission-critical is each person to your marketing communications? 2. Who will be creating content and managing the community? 3. What's your communications plan for catastrophes? 16. How to Manage Social Media DuringYour SummerVacation from John Haydon Create a content surplus 17. How to Manage Social Media DuringYour SummerVacation from John Haydon Create a content surplus Dont pull your hair out 18. How to Manage Social Media DuringYour SummerVacation from John Haydon Create a content surplus Instead, post updates your fans already like! 19. How to Manage Social Media DuringYour SummerVacation from John Haydon Step #1: Export Post-level Insights 3-month range from 6 months ago. Step #2: Select data: Lifetime Engaged Users / Lifetime Post Total Reach Step #3: Calculate engagement rate Lifetime Post Consumers / Lifetime Post Total Reach = Engagement rate Step #4: Rank by Engagement Rate Step #5: Create permalink for post. Step #6: Share / copy post. Create a content surplus Recycle Facebook posts 20. How to Manage Social Media DuringYour SummerVacation from John Haydon Step #1: Export Post-level Insights 3-month range from 6 months ago. Step #2: Select data: Lifetime Engaged Users / Lifetime Post Total Reach. Step #3: Calculate engagement rate Lifetime Post Consumers / Lifetime Post Total Reach = Engagement rate Step #4: Rank by Engagement Rate Step #5: Create permalink for post. Step #6: Share / copy post. Create a content surplus Recycle Facebook posts 21. How to Manage Social Media DuringYour SummerVacation from John Haydon Step #1: Export Post-level Insights 3-month range from 6 months ago. Step #2: Select data: Lifetime Engaged Users / Lifetime Post Total Reach Step #3: Calculate engagement rate Lifetime Engagement / Lifetime Post Total Reach = Engagement Rate Step #4: Rank by Engagement Rate Step #5: Create permalink for post. Step #6: Share / copy post. Create a content surplus Recycle Facebook posts 22. How to Manage Social Media DuringYour SummerVacation from John Haydon Step #1: Export Post-level Insights 3-month range from 6 months ago. Step #2: Select data: Lifetime Engaged Users / Lifetime Post Total Reach Step #3: Calculate engagement rate Lifetime Post Consumers / Lifetime Post Total Reach = Engagement rate Step #4: Rank by Engagement Rate Step #5: Create permalink for post. Step #6: Share / copy post. Create a content surplus Recycle Facebook posts 23. How to Manage Social Media DuringYour SummerVacation from John Haydon Step #1: Export Post-level Insights 3-month range from 6 months ago. Step #2: Select data: Lifetime Engaged Users / Lifetime Post Total Reach Step #3: Calculate engagement rate Lifetime Post Consumers / Lifetime Post Total Reach = Engagement rate Step #4: Rank by Engagement Rate Step #5: Create permalink for post. Step #6: Share / copy post. 142336865777665_869884976356180 facebook.com/142336865777665/posts/869884976356180 Page ID Post ID Create a content surplus Recycle Facebook posts 24. How to Manage Social Media DuringYour SummerVacation from John Haydon Create a content surplus Create it and queue it up 1. Use Canva to create extra visual content 2. Make sure content maps to editorial calendar 3. Schedule posts or queue posts 25. How to Manage Social Media DuringYour SummerVacation from John Haydon Create a content surplus Create it and queue it up 1. Curate the best of the best with Buzzsumo 2. Make sure content maps to editorial calendar 3. Schedule posts or queue posts 26. How to Manage Social Media DuringYour SummerVacation from John Haydon Create a content surplus Requeue top tweets 27. How to Manage Social Media DuringYour SummerVacation from John Haydon 1. Review drafts with team 2. Edit content and timing for best results (hook, CTA, etc) 3. Schedule posts or queue posts Create a content surplus Draft Facebook posts 28. How to Manage Social Media DuringYour SummerVacation from John Haydon Create a content surplus 1. Review drafts with team 2. Edit content and timing for best results (hook, CTA, etc) 3. Schedule posts or queue posts Draft Facebook posts 29. How to Manage Social Media DuringYour SummerVacation from John Haydon Create a content surplus Schedule social media posts 1. Review drafts with team 2. Edit content and timing for best results (hook, CTA, etc) 3. Schedule posts or queue posts 30. How to Manage Social Media DuringYour SummerVacation from John Haydon Create a content surplus 1. Review drafts with team 2. Edit content and timing for best results (hook, CTA, etc) 3. Schedule posts or queue posts Schedule social media posts 31. How to Manage Social Media DuringYour SummerVacation from John Haydon Maintain a human touch 32. How to Manage Social Media DuringYour SummerVacation from John Haydon Delegate tasks that require a human touch 1. Listen and understand your audience. 2. Solve problems, answering questions. 3. Respond quickly and cheerfully. 33. How to Manage Social Media DuringYour SummerVacation from John Haydon Use automation to schedule content 34. How to Manage Social Media DuringYour SummerVacation from John Haydon Use automation to schedule content Facebook Pages 1. Save drafts to your Facebook Page 2. Edit content and timing for best results (hook, CTA, etc) 3. Review with team before scheduling 35. How to Manage Social Media DuringYour SummerVacation from John Haydon 1. Save drafts to your Facebook Page 2. Edit content and timing for best results (hook, CTA, etc) 3. Review with team before scheduling Use automation to schedule content Facebook Pages 36. How to Manage Social Media DuringYour SummerVacation from John Haydon PostPlanner 1. Check out PostPlanner for auto scheduling (and curation) 2. Edit content and timing for best results (hook, CTA, etc) 3. Schedule posts or queue posts Use automation to schedule content 37. How to Manage Social Media DuringYour SummerVacation from John Haydon Buer 1. Check out Buers scheduling and queue features 2. Edit content and timing for best results (hook, CTA, etc) 3. Consider summertime schedules Use automation to schedule content 38. How to Manage Social Media DuringYour SummerVacation from John Haydon Use automation to monitor 39. How to Manage Social Media DuringYour SummerVacation from John Haydon Use automation to monitor 1. Get notified about brand mentions, important news 2. Be prepared to respond to critical news / crises 3. Prioritize notifications in email (top priority) Google Alerts 40. How to Manage Social Media DuringYour SummerVacation from John Haydon Use automation to monitor 1. Get notified about Facebook Page activity 2. Be prepared to respond to critica