how to make money in animation

Blockbusterera:

Blockbusterera:

Blockbusterera:

Blockbusterera:

TheLongTail

NorwegianCinema:

Blockbusterera:

Blockbusterera:

Themarket:

Books:

Howtowriteablockbuster?

Greatartcomesfromgreatar=sts

•  “Showsthatreallyhaveconnectedwithaudiencesandbeenthebiggesthitshavecomefromar=stsandteamswithgreatvisionandpassionandconnec=ontotheaudience,”saysEricColeman(SVPDisneyTelevisionAnima=on).

•  Writewhatyouarepassionateabout!

WaltDisney/Marceline,Missouri

MaRGroening/Family&friends

NickParks/England

JimDavis/Cats

Beginnings–SeWngaStoryinMo=on

•  hRps://www.youtube.com/watch?v=ufO8LbwTdu0

•  ScreenwriterMichaelArndt

Whatisyourshowreallyabout?

•  “Showsthathaveenduredhaveagreatthemeunderneathitall,andtendtocomefromcreatorswithastrongpointofviewandarealpurposeintheirstorytelling,”saysEricColeman(SVPDisneyTelevisionAnima=on.)

KidscreenSummit

MIPjr&Mipcom

Soltoppen

NRKpitch

o

l

BIBLE

Knowyourgoal

•  Knowtheaudience,whatyouwanttoaccomplish,EricColeman(DisneyTelevisionAnima=on)advices.“Wewanttoworkwithpeoplewhoarenotjustinterestedinwhattheywanttosaybutalsowhattheaudiencewantstowatch.Whenthereisanoverlap,greatthingscanhappen.”

•  Preschool:

•  Kids(6–9):

•  Tweens(9-13):

•  Teenagers:

•  Adults:

The6YearOld The7to9YearOld The10YearOldDrama=cplay-heroes&villainsPretendgunplay,wargamesBlockplay-moredetailedconstruc=onAuthorityemula=on,i.e.policemanAccumula=onTradingCards

ComicBooksTVviewingincreases

GroupsportsVideoGames

RealAc=onHeroActorsSportsHeroes

Tradingandtrumpcards

HangingOutOrganisedClubs

IncreasedGadgetInterestMusic

SportsHeroesMorerespondenttoads

THEROLEOFPEERS

5-7yearoldsv FriendsareoeenamaRerofgeography,withthegirlnextdooroeena‘bestfriend.’v Girlsatthisageoeenmoveeffortlesslyfromfriendtofriend.v Thisagegroupoeenhave‘ImaginaryFriends’.

7-9yearoldsv Friendshipstakeonamuchgreaterimportance.v Childrenareacquiringnewemo=onalandcogni=veskills,whichmakesthemmoreselec=vewiththeirfriendships.v Thisisa=meof‘socialstress’withagreatdesireto‘fitin’andhavea‘bestfriend’.v Conflictandfall-outsbetweenfriendsarecommon.v Bullyingisprevalent.

9+yearoldsv Peerapprovaliskey.v Friendshipgroupsaremorewellestablished.v Girlsbegintoshowinterestinboys,andnewfriendshipsdevelop.v Girlsemo=onallyinvestveryheavilyintheirfriends,suppor=ngeachotherthroughlife’sdramas!

32

HUMOURANDAGE

4to7’s 8to12’s

SuddenSurprise

Silly

Highsensory

Slaps=ck

Ac=on

DarksideAppeal-cheeky/naughty

Abstract&Subtle=es

Sarcasm

PunsandInnuendo

HUMOURANDAGE

4

THEUP-AGEINGOFANIMATIONFromtheageof8yearsboysarebeginningtothinkmorelogically.Theycannowthinkbeyondblackandwhitewhichmeansthemagicalworldoftalkingdinosaursandtrainsareleebehind.Essen=allygirlslookformorerealheroesandbegintoconnectwithreallifeidolssuchaspopstarsandactresses.Boysalsoshietowardsmorerealis=cfantasies,however,duetoamalebrainbeingmorereac=ve,anima=oncanmaintainanappealwellintotheteens.Ifananima=ontapsintotheirhumourandisvisuallys=mula=ng,itcanremainasuccess.Thereac=onissimple.Ifit’sentertainingthenitisliked.It’sreac=ve.

Talkinganimalsloseappeal

from6years

Agegroupofcharactersmeanslosesappealfrom7

years

Onedimensionalhumourloses

sophis=ca=onat8years

TradingCardculturelosesappeal

at10years

Combina=onofabstractand

slaps=ckmeanscrossageappeal.

Bizarrequali=esmeanappeal

throughtoteens.

Combinesverbal,abstractandvisual

humour.

Simplephrasesandcuebitesmeanitsunderstoodby

children.

BoysseethemselvesinBart.

Episodenumbers:13,26,52,104,208

Howlongshoulditbe?

FinancingananimatedTVseries

•  NFI 25%•  NRK 25%•  Fuzz 12%•  MEDIA 12%•  Other* 26%

*)Regionalfund,MG,Presales,EK,div.

Whattheydonotteachyou#8

•  Thefirst60%financingofanyTVseriesiseasy.

HubertvsEllevilleElfrid

HUBERT

HUBERT:

PRODUSENT(FrankMosvold)

HEADWRITER/MANUSFORFATTER(TrondMortenVenaasen)

ELLEVILLEELFRID

ELLEVILLEELFRID(Sesong1)

PRODUSENT(FrankMosvold)

HEADWRITER/MANUSFORFATTER(TrondMortenVenaasen)

MANUSFORFATTER(SusanKim)

ELLEVILLEELFRID

ELLEVILLEELFRID(Sesong2-4)

PRODUSENT NRK(ElinRaustøl)(FrankMosvold) ----------------------

CAKEEntertainmentLtdHEADWRITER/MANUSFORFATTER(SamBarlow)

MANUSFORFATTER1

MANUSFORFATTER2

MANUSFORFATTER3

MANUSFORFATTER4

MANUSFORFATTER5

MANUSFORFATTER6

MANUSFORFATTER7

MANUSFORFATTER8

Anima=c–EllevilleElfrid

Finalepisode–EllevilleElfrid

Shaunthesheep

FrankMosvold

•  FrankMosvold•  Phone:+4790757127•  Email:fmosvold@online.no•  LikeKoolProduk*onpåFacebook