how to make money in animation
TRANSCRIPT
Blockbusterera:
Blockbusterera:
Blockbusterera:
Blockbusterera:
TheLongTail
NorwegianCinema:
Blockbusterera:
Blockbusterera:
Themarket:
Books:
Howtowriteablockbuster?
Greatartcomesfromgreatar=sts
• “Showsthatreallyhaveconnectedwithaudiencesandbeenthebiggesthitshavecomefromar=stsandteamswithgreatvisionandpassionandconnec=ontotheaudience,”saysEricColeman(SVPDisneyTelevisionAnima=on).
• Writewhatyouarepassionateabout!
WaltDisney/Marceline,Missouri
MaRGroening/Family&friends
NickParks/England
JimDavis/Cats
Beginnings–SeWngaStoryinMo=on
• hRps://www.youtube.com/watch?v=ufO8LbwTdu0
• ScreenwriterMichaelArndt
Whatisyourshowreallyabout?
• “Showsthathaveenduredhaveagreatthemeunderneathitall,andtendtocomefromcreatorswithastrongpointofviewandarealpurposeintheirstorytelling,”saysEricColeman(SVPDisneyTelevisionAnima=on.)
KidscreenSummit
MIPjr&Mipcom
Soltoppen
NRKpitch
o
l
BIBLE
Knowyourgoal
• Knowtheaudience,whatyouwanttoaccomplish,EricColeman(DisneyTelevisionAnima=on)advices.“Wewanttoworkwithpeoplewhoarenotjustinterestedinwhattheywanttosaybutalsowhattheaudiencewantstowatch.Whenthereisanoverlap,greatthingscanhappen.”
• Preschool:
• Kids(6–9):
• Tweens(9-13):
• Teenagers:
• Adults:
The6YearOld The7to9YearOld The10YearOldDrama=cplay-heroes&villainsPretendgunplay,wargamesBlockplay-moredetailedconstruc=onAuthorityemula=on,i.e.policemanAccumula=onTradingCards
ComicBooksTVviewingincreases
GroupsportsVideoGames
RealAc=onHeroActorsSportsHeroes
Tradingandtrumpcards
HangingOutOrganisedClubs
IncreasedGadgetInterestMusic
SportsHeroesMorerespondenttoads
THEROLEOFPEERS
5-7yearoldsv FriendsareoeenamaRerofgeography,withthegirlnextdooroeena‘bestfriend.’v Girlsatthisageoeenmoveeffortlesslyfromfriendtofriend.v Thisagegroupoeenhave‘ImaginaryFriends’.
7-9yearoldsv Friendshipstakeonamuchgreaterimportance.v Childrenareacquiringnewemo=onalandcogni=veskills,whichmakesthemmoreselec=vewiththeirfriendships.v Thisisa=meof‘socialstress’withagreatdesireto‘fitin’andhavea‘bestfriend’.v Conflictandfall-outsbetweenfriendsarecommon.v Bullyingisprevalent.
9+yearoldsv Peerapprovaliskey.v Friendshipgroupsaremorewellestablished.v Girlsbegintoshowinterestinboys,andnewfriendshipsdevelop.v Girlsemo=onallyinvestveryheavilyintheirfriends,suppor=ngeachotherthroughlife’sdramas!
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HUMOURANDAGE
4to7’s 8to12’s
SuddenSurprise
Silly
Highsensory
Slaps=ck
Ac=on
DarksideAppeal-cheeky/naughty
Abstract&Subtle=es
Sarcasm
PunsandInnuendo
HUMOURANDAGE
4
THEUP-AGEINGOFANIMATIONFromtheageof8yearsboysarebeginningtothinkmorelogically.Theycannowthinkbeyondblackandwhitewhichmeansthemagicalworldoftalkingdinosaursandtrainsareleebehind.Essen=allygirlslookformorerealheroesandbegintoconnectwithreallifeidolssuchaspopstarsandactresses.Boysalsoshietowardsmorerealis=cfantasies,however,duetoamalebrainbeingmorereac=ve,anima=oncanmaintainanappealwellintotheteens.Ifananima=ontapsintotheirhumourandisvisuallys=mula=ng,itcanremainasuccess.Thereac=onissimple.Ifit’sentertainingthenitisliked.It’sreac=ve.
Talkinganimalsloseappeal
from6years
Agegroupofcharactersmeanslosesappealfrom7
years
Onedimensionalhumourloses
sophis=ca=onat8years
TradingCardculturelosesappeal
at10years
Combina=onofabstractand
slaps=ckmeanscrossageappeal.
Bizarrequali=esmeanappeal
throughtoteens.
Combinesverbal,abstractandvisual
humour.
Simplephrasesandcuebitesmeanitsunderstoodby
children.
BoysseethemselvesinBart.
Episodenumbers:13,26,52,104,208
Howlongshoulditbe?
FinancingananimatedTVseries
• NFI 25%• NRK 25%• Fuzz 12%• MEDIA 12%• Other* 26%
*)Regionalfund,MG,Presales,EK,div.
Whattheydonotteachyou#8
• Thefirst60%financingofanyTVseriesiseasy.
HubertvsEllevilleElfrid
HUBERT
HUBERT:
PRODUSENT(FrankMosvold)
HEADWRITER/MANUSFORFATTER(TrondMortenVenaasen)
ELLEVILLEELFRID
ELLEVILLEELFRID(Sesong1)
PRODUSENT(FrankMosvold)
HEADWRITER/MANUSFORFATTER(TrondMortenVenaasen)
MANUSFORFATTER(SusanKim)
ELLEVILLEELFRID
ELLEVILLEELFRID(Sesong2-4)
PRODUSENT NRK(ElinRaustøl)(FrankMosvold) ----------------------
CAKEEntertainmentLtdHEADWRITER/MANUSFORFATTER(SamBarlow)
MANUSFORFATTER1
MANUSFORFATTER2
MANUSFORFATTER3
MANUSFORFATTER4
MANUSFORFATTER5
MANUSFORFATTER6
MANUSFORFATTER7
MANUSFORFATTER8
Anima=c–EllevilleElfrid
Finalepisode–EllevilleElfrid
Shaunthesheep
FrankMosvold
• FrankMosvold• Phone:+4790757127• Email:[email protected]• LikeKoolProduk*onpåFacebook