how to land that first digital marketing job

LAND THAT DIGITAL

MARKETING JOB!

ABOUT FREDDY

INTRO

Freddy Chanut

Managing Director

In Marketing

We Trust

Sydney, Aus.

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ABOUT IN MARKETING WE TRUST

‣ We Do SEO/Conv. Rate Optimisation/Analytics

‣ A team of results-hungry, digital marketing

professionals.

‣ Our Motto: Traffic is Nice. Revenue is better

‣ We work with mid to large web based

businesses with complex or competitive

environments

‣ Fred built the agency because he couldn’t find

a good one when he was on the client side

INTRO 3

SKILLS TO LAND THAT JOB

Your skills and aptitudes answer their pain point

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SKILLS IN HIGH DEMAND - TODAY

SKILLS TO LAND THAT JOB

Source

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DATA SKILLS IS THE HOLY GRAIL

‣ Digital Marketers have 1 religion: Data

‣ But guess who else loves data and ROI?

CMOs, CFOs, CEOs

Simple data rules:

‣ Don’t get lost => Relevant, significant

‣ Don’t guess => Ask, question, verify

‣ Don’t assume => Test and validate

‣ Don’t just report => Action on insights

‣ Don’t stop => Iterate

SKILLS TO LAND THAT JOB 6

Poor traditional media people. Selling

TV is getting a lot harder. Source

CURIOSITY

‣ Curiosity is vital for any digital marketer

‣ Keep up to date with changes. All info

online.

‣ Digital marketers love to share their

knowledge and discovery of good info

‣ Best ever Rule Just Google It

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SOCIAL MEDIA

‣ Building a personal brand takes

time

‣ Quality over Quantity

‣ Relevancy over frequency

‣ Listen, help, support, build

‣ Don’t be a troll (did I say douche?)

‣ Right balance between personal

brand and support company efforts

SKILLS TO LAND THAT JOB 8

WRITING

‣ Web content ≠ Literature

‣ Keep. It. Punchy!!!

‣ Forget uni style. Telegraphic works well for

email. Get to the point.

‣ Don’t forget grammar and spelling

SKILLS TO LAND THAT JOB 9

TIME/TASK MANAGEMENT

‣ Learn to organise yourself

‣ Test different time/task

management process till you

find the right one

‣ Learn to PRIORITISE

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Learn

Moz.com, Hubspot,

Wordstream, PPC hero,

Mailchimp, Google

Analytics and Adwords

certification, Slideshare,

Conversion Rate Experts,

Jeff bullas, Seth Godin

Daily news and industry

reads

Smart insights,

Econsultancy, Search

Engine Land, Social

Media Examiner,

Marketingprofs, Kiss

metrics, Quicksprout,

Unbounce, Adland

What your bosses’ boss

reads

Adweek, Adnews,

Marketing Mag,

CMO.com, Forbes, HBR,

Wired, Smart company,

LEARNING RESOURCES

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Keep yourself constantly updated. From the technical nitty gritty to the high level technology trends

TIPS TO LAND THAT JOB

Some 101 tips for aspiring Digital Marketers

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DON’T SCATTER GUNBE SNIPER FOCUS

TIPS TO GET THAT JOB

A ‘Dear Sir’ would never ever

get someone hired in my team

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Scattergun

‣ Planning 1hrs

‣ Poor research 10hrs

‣ Prep 20 CV/Cover 20hrs

‣ Send 300 emails 25hrs

‣ 2 Interviews 2hrs

‣ Get a shitty job $47k

‣ Bonus above min. salary $2k

‣ Value= $34/hr spent

Side effect: all big corp. have your

resume already so no chance to

reapply. All small guys don’t want

to hear about you.

Snipper

‣ Plan+ Research 40hrs

‣ Events 20hrs

‣ Social media 30hrs

‣ Send 30 emails 15hrs

‣ 4 Interviews 30hrs

‣ Get the right job $60k

‣ Bonus above min. salary $15k

‣ Value= $135/hr spent

Side effect: a small industry will

already have heard about you and

know you. You have already gained

skills.

TIPS TO GET THAT JOB 14

A LITTLE ROI ANALYSIS

BE CLEAR ON YOUR RESUME

TIPS TO GET THAT JOB

I spend approx. 10sec per resume. If you can’t convince me to look

further into your application then forget it

Small Killer Mistakes:

Spelling => Get it checked and rechecked.

Blurb of text => Answer question in 2-3 bullet points

MS Word version => use PDF

Important info => Work Experience/Portfolio first

Aussie version => If in Australia…Use Aussie address and style

Impersonal => Dear Sir, no actually… Dear GTFO

More resume tips

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TIPS TO GET THAT JOB 16

GUESS WHICH ONE I READ?

Be precise and conciseInclude the keywords and terms in ad description

USE SOCIAL MEDIA AS YOUR RESUME

‣ Resume are not enough, people use

LinkedIn and check social media for

info

‣ My Social Media Rating card

‣ Limited LinkedIn = -20 pts

‣ No LinkedIn = -50 points

‣ No other channels = -20 points

‣ Facebook open* = -100 pts

*Means you have no idea about privacy!

Terrible mistake for a pro, even an

aspiring one

TIPS TO GET THAT JOB 17

Source. Other info

BEYONDLINKEDIN =

ONLINE REP.MGMT.

TIPS TO GET THAT JOB 18

Show prospective employers you

GET IT.

You don’t have to be active on

every single social media site

that's available. Just the ones

that matter

LEARN TO SPEAK THE JARGON

TIPS TO GET THAT JOB 19

ATTEND MEETUPS & EVENTS

‣ Nothing beats meeting your future

boss in person in an industry related

event. I hired people like that

‣ This is your opportunity to do an

interview minus the stress

‣ Plenty of events all around the year in

any large cities

‣ Try meetup.com, Eventbrite, Google

TIPS TO GET THAT JOB 20

“Freddy, Your Job is to make me look good”

One of the most important advice I ever received from my director when I

was a rookie

No matter what you do or how hard you work, it will be your manager that will

give the Yes/No for hire/promotion/pay rise and future references.

Understand her/his pain points and quickly adapt your pitch to be the

perfect solution

TAILOR YOUR PITCH :

TIPS TO GET THAT JOB 21

Tips to handle 6 different management style

• Control freak => Constant info and status report. No spelling error

• Blame fixer => Document everything btwn you and your boss

• Softy => Let them know you want to be frank with you

• Politician => Learn the dynamics, makes him/her shine

• Autocrat => Make their objective your objective, be proactive

• Team builder => Know your role in the team & what’s expected of you

In Reality, Most manager have a mix of styles. Don’t categorise too easily but

learn how to make your life easier

MANAGE YOUR MANAGER

TIPS TO GET THAT JOB 22

‘No one is going to pick you.

Pick Yourself.”

Seth Godin

Source

Frederic Chanut

Managing Director, In Marketing We Trust

m. 04 3837 1981

e. frederic@inmarketingwetrust.com.au

www.inmarketingwetrust.com.au

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