how to get logo accepted: give your ideas a better workflow

Iryna Nezhynska

G I V E Y O U R I D E A S T H E B E T T E R W O R K F L O W

How to get logo accepted

Gdańsk Dribbble Meetup July 4, 2015

BTW, I also need a logo. Can you create it as well?

[ ?! ... ] Sure!

SKETCHES & DESIGN

LOGO FILES DELIVERY

(vector & raster)

LOGOBOOK(recommended)

PRESENTATION (2 concepts

+ their variants)

CORRECTIONS TO SELETED CONCEPT

(up to 2 cycles)

FINAL PRESENTATION

FEEDBACK CREATIVE

BRIEFRESEARCH

DEPOSIT (50%)

FINAL PAYMENT

(50%)

1. Show your workflow

Показать стандартную схему процесса

сначала идея бизнеса потом лого потом фирстиль потом все остальное

Logo design process.

2. Know how to deal with “creative” clients

Показать стандартную схему процесса

сначала идея бизнеса потом лого потом фирстиль потом все остальное

3. Help your client to write a brief

или вопросы или портреты людей

info about the brand/product

emotional message

technical details

3. Help your client to write a brief

for company vs. for product

for them vs. for their customers

For company: What if your brand was a person?

3. Help your client to write a brief

For product: How do your customers want to be seen?

3 . H E L P C L I E N T T O W R I T E A B R I E F

What if your brand was a person?

4. Start with research, finish with research

It is an appetizer before the main course.

5. Create a mood board

6. Be careful when following this advice

6. Be careful when following this advice

because it doesn’t work

for logos

Always check you ideas before showing to clients.

best ever concept(1st priority)

client’s idea(3rd priority)

another good option(2nd priority)

7. Present designs like a pro

Order of showing logo concepts matters:

+ + + =

7. Present designs like a pro

Show the story behind:

V A R I A N T 1

1.1

M O T I V A T I O N M A N A G E M E N T

I N N O V A T I O N W E L L - B E I N G

G OO

D CH

OI C E

V A R I A N T 2

happy

happy happy happyM O T I V A T I O N P R O S P E C T S W E L L- B E I N G

B E S T CH

OI C E

7. Present designs like a pro

Use badges:

4) mockups for presentation vs. mockups for portfolio

7. Present designs like a pro

8. Remember about app icons

(about favicons also)

9. Think big, think ahead

How the potential brand identity may look?

L O G O = B R A N D

product positioning

market

target

strategy

Tagline

brand mark

symbol

wordmark

Color

Image/Photo

Texture

Material

visualidentity

Typeface

Layout

Typography

editorial style

Interior

Business papers

Digital media

Marketingmaterials

Advertising

Presentations

Signage

Vehicle identification

Packaging

Uniforms

Exhibits

D E S I G N I S A J O B .

9. Be a PRO

because

Good luck, my friends!

Thank you!

And have a good day!