how to develop a holistic social media strategy
Post on 29-Nov-2014
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Developing a Social Media Strategy Heather Flynn Talent Acquisition Nike, Inc.
@
@heathereflynn
“Everything you need is already inside”
On the ERE site recently—
What is the business problem?
Attract
Drive
Develop
Increase
Always be on the Offense
Research
Candidate and new hire feedback
Competitive intelligence
Industry experts
Vendors
Digital Communities . . . .Target Your Audience
Be Genuine Be Engaged Add Value Be Prepared
Putting the Pieces Together Hot – Active
Warm – No Current Role Cool - Passive
Budget Develop
Allocate resources
Evangelize your plan
The Power of Videos
Blogs Be passionate
Share the development of content
Be consistent
Search Engine Optimization
Driving
Tracking
Search Engine Marketing
Results:
Add capacity Better candidates Build brand awareness
Next
Target Measure & Move Mobile & Global
Q&A Thank you
Heather Flynn Talent Acquisition Nike, Inc.
@
@heathereflynn
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