On Education Inc.by

Shiyang Feng

“The company is dedicated to providing

“Learners” with efficient, affordable, and highly available online education tools to help “Learners” learn what they are interested in

Introductions

• Online education sector• Headquarter in Lyndhurst, NJ• Mobile applications and web-based services• “G Searcher” is ready to launch

1.Where to Expand?

“Where there is a market, and where we can draw attention”

238,356This is the number of GMAT tests taken worldwide in 2013

Percentage of Graduate International Students in Each Region

Asia-Pacific Europe United States

East & Southeast

Asia58% 13% 20%

Central & South Asia 28% 24% 22%

United States 3% 8% 42%Data from mba.com annual application trends survey

39%China

28%India

33%Others

Total American Graduate Applications Received in 2015= 676,484

So Let’s fly to India and China!

USA

India

China

China✘ My home country

✘ We are “born” with math programmed in our brains

✘ We are used to solving problems with formulas

How is it like in India and China in terms of cultural Challenges?

India✘ Invite Indian students to conduct

focus group✘ Find benchmark

✘ Cooperation with local institution

India✘ Curry

✘ Bollywood

✘ Aamir Khan

✘ ????

Legal Challenges

✘ Comply with the local governmental laws and regulations

✘ Hire a local attorney as legal consultant NO

“आप गि�रफ़्तार गि�ए जाते हैं”“你被捕了”“You are under arrest”“você está preso “

“estas bajo arresto”“wewe ni chini ya kukamatwa”

NONONONONO NO

Cultural Differences

“India is an extremely diverse country, just like China. Cultural differences between them lie in almost everything”

---- Shiyang

Oranizational Differences

IndiaMicro-

management

ChinaConfucian Philosophy

Maps

our officeour office

our office

Oversea Office EstablishmentOrganizational Structure

✘ PR Department✘ Marketing Department✘ Customer Service Center✘ IT Department

Personnel

✘ 5 in PR✘ 5 in Marketing✘ Outsource✘ 3 in IT✘ 1 regional manager

Costs

✘ License✘ Office Rent✘ Office Supplies✘ Marketing Expenditure✘ Server Maintenance✘ Salary✘ Business/Health Insurance✘ Taxes✘ Legal/Accounting fees

Competitive Advantages

✘ Brand Positioning: Tool

We do not dictate how you learn, we help you learn. And we are the most effective tool that knows you better.

✘ Strong Brand:

providing “Learners” with efficient, affordable, and highly available online education tools

✘ High User Viscosity:

Enable users to participate in the design of the product, giving “Learners” the identity.

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thanks!Any questions?