how to create winning ads on facebook

How To Create Winning Ads On Facebook

Pearl OmotoyinboDirector, Marketing

The iVEN Team

By The End of This Presentation, You Will Learn:

Three Elements To Creating Successful Facebook AdsThe Right Strategy To Get Potential Clients To Respond To

Your Ads4 Elements of a Winning AdThe Secret To Keeping Your Business In your Client's Mind

24/7

Why Facebook?

1.86 Billion Monthly Active Users

Intuitive Advertising PlatformKiller Targeting options

Own platforms like Facebook Messenger, Instagram, Whatsapp.

2 Things

Facebook Advertising Is An Investment

Don’t Run Away from it but focus on getting a positive ROI

You need to know how to do it right. Must Have The Winning Formula.

I am Pearl Omotoyinbo.Director, Marketing at The iVEN Team

I am a Facebook Advertising Expert.

You can find me at @miss_pearlie

Why Should You Listen To Me?My Results

3,000+ Visits to Website for $75

5,000+ Visits to Website for $135&

11,000+ Visits to Website for $130

Spent: $128Income: $947

Spent: $175Income: $1,610

Bottom Line, I Know What Works!

3 Elements Of A Successful Facebook Ad

Winning Ad Formula

Successful Facebook Ad Strategy

Tact

Offer

Offer

You must have a converting Offer i.e. something people want and are willing to pay for

Strategy

3-Step Strategy

Buy-InAwareness Conversion

AWARENESS

Introduce them to you, your brand, products and services.

BUY-IN

Get Them To Know, Like & Trust You.

Get Them to Identify Themselves As Potential Clients

CONVERSION

Ask them to buy something.

Tact

T-A-C-T

Target Ad Copy Creative Track

Target

Who Are You Targeting?

Target

1. People/Personalities/Organisations They Follow

2. Magazines/Books They Read3. Websites They Go To4. TV Shows They Watch5. Their Occupation

Ad Copy

What Are You Saying To Them?

Ad Copy

Long or Short Copy

Call out to your audience...

It is Social Media… Be Conversational

Call To Action

Text: Call Out To Your Audience

Creative: Image/Video/Slideshow etc

Headline: What They Get

Call-to-Action ButtonDisplay URL

Creative

What Are You Using To Grab Their Attention?

Creative

VideoImageSlideshowInfographicGifBOTTOM LINE: It must be

congruent!

Aim Catch Their Attention

Track

What Is Working? What Is Not?

Track

Facebook Pixels

Track

Facebook Pixels1. Track Actions People Take (Click, Visit

Sites, Watch Videos, Buy)2. Follow them up

Track

Facebook PixelsStep 1: Install it on your websiteStep 2: Create events (Actions you want to track)Step 3: Optimise for Specific conversions

Winning Ad Formula

Successful Facebook Ad Strategy

Tact

Offer

Different Types of Ads

Send Traffic To Your WebsiteLeadsConversions (Leads, Sales, Etc)Video ViewsApp InstallsStore VisitsProduct Catalog Sales

Let Your Goal Guide You!

Who This Is For...

● Business Owner● An Agency● Entrepreneur● Marketing Executive● Sales Professional● Social Media Manager/Consultant

If You Are A:

If you are interested in showcasing your products and services to more people!

If you are interested in making more sales and getting a positive ROI on your social

media marketing efforts

...This is for you

What is it?

4 Week Facebook Ads Intensive Class

Facebook Ads Masterclass

What You Get

Week 1: Facebook Marketing StrategyWeek 2: Applying T-A-C-TWeek 3: Creating AdsWeek 4: Facebook Pixels & Retargeting

Bonus

Private Facebook GroupWeekly Q& A on Facebook Ads

You Pay:3 x $77

OR 3 x N29,997

Save 20% and pay one-time fee:ime fee of:$197 OR

N74,997

That’s Not All...

More Bonuses

Ultimate Facebook Fanpage Makeover Checklist

Social Media Daily Activity Guide

All You Get

Week 1: Facebook Marketing StrategyWeek 2: Applying T-A-C-TWeek 3: Creating AdsWeek 4: Facebook Pixels & RetargetingBonus 1: Ultimate Facebook Fanpage Makeover Checklist Bonus 2: Social Media Daily Activity GuideBonus 3: Weekly Q&A SessionBonus 4: Private Facebook GroupBonus 3: Weekly Q&A SessionsBonus 4: Private Facebook Group

3 X $77 OR

3 X N29,997

Offer expires in 48 hours!!!in 48 hours

$197 ONLYOR

N74,997

Offer expires in 48 hours!!! Offer expires in 48 hours