how to create video content using hangouts on air

March 5, 2015

How to Create Video Content Using Hangouts on Air

Grant Tilus

Inbound Marketing Manager at Collegis Education

searchmarketingexpo.com

@GrantTilus #SMX #32c

• Inbound Marketing Manager Collegis Education • Content Marketing Director MnSearch.org

Advanced YouTube Viewer Marketer/Jock/Nerd/Parent Root Beer Connoisseur

Grant Tilus

What Video Consumption Used to Be

Where Video Marketing is Today

We Can’t Get Enough of It

You Need More Video Content

Video Can Be Intimidating

You’re Not a Trained Videographer

Budgets are Tight

Have You Tried Hangouts on Air?

It’s Time to Get Started

Are You Ready?

Invest in the Platforms

• What do you want to be known for?

• Showcase your UVP

• Highlight your brand’s voice

• Focus on building your brand

• Conduct competitive analysis

• Think about your target audience

Determine a Content Strategy

• Entertain

• Educate

• Persuade

• Inspire

Focus on Providing Real Value

Find a Way to Differentiate

• Is it individual or organizational authority?

• Authority through information

• Use subject matter experts

• Internal or external

• Are you an expert?

Where Do You Have Authority?

Find the Right Equipment for You

Find the Right Direction

Interviews

Create Different Types of Content

Discussion Panels

How to

Podcasts

Industry News and Trends

Showcase Expertise

Product Demonstrations

Promote a Cause

Promote an Issue

Promote a Lifestyle

Customer Testimonials

Mobile

Showcase Your Organization

Background Fail

Show Your Brand with Lower Thirds

• Good with the technology • Authoritative • Authentic • Engaging • Knowledgeable • Cool under pressure • Fully invested • Able to keep things moving

Find the Right Host

• Good with the technology • Authoritative • Authentic • Engaging • Knowledgeable • Cool under pressure • Fully invested • Able to keep things moving

Find the Right Host

Not this guy

• Internal and external • Develop industry connections

• Benefits: • Borrowed authority • Third-party validation • Gain credibility • Unique content • Win/Win for experts • Wider audience

Find the Right Talent

• Live Public

• Live Invite Only

• Non-Live Invite Only

Types of Hangouts on Air

• Live Public

• Content planning • Frequency

• Event promotion • Creative assets • Technical setup • Practice • Etc.

Develop a Production Process

Take Advantage of Topic Trends

• Organic views are key • Discover areas to focus the

conversation

• Find a keyword family • What to do when… • Careers in… • Traveling to… • How to invest in…

Create Optimized Titles

Ubersuggest CPC & Search Volume Enhancer

• Use a template • Input conversation points • Key questions to answer • Fluid conversation

• Helps avoid mistakes

• Easier for participants

• Keeps you on time

Create a Program Outline

• Nose • The 5 W’s

• Body The details • Keep things moving

• Tail • Recap • Key takeaways • Desired actions • Next time

Understand the Structure

Remember: Length Matters

http://bit.ly/1efy9PA

• The Hangout ToolBox • Showcase • Screenshare • Q&A • Google Effects

Use the Apps

• Hangouts on Air can be delicate

• Sound quality trumps video quality

• Self manage the video feed

• Select the correct equipment • Try earbuds • Mute mics • Avoid Wi-Fi

Manage the Production Quality

• Edit video description and thumbnail

• Include timestamps • YouTube optimization • Crop video • Add annotations • Promote content • Additional content

creation

Post Production Activities

Repurpose Video Content

Create Different Uses

• Brand awareness • Build authority • Topic awareness • Competitive advantage • Organization goals • Educate audience • Referral traffic • Engagement

Set Your OKRs

• Brand awareness • Build authority • Topic awareness • Competitive advantage • Organization goals • Educate audience • Referral traffic • Engagement

Set Your OKRs

• Retention • Engagement • Participation

Focus on Your R.E.P.

• Demographics • Traffic sources • Playback locations • Devices • Audience retention • Subscribers • Engagement metrics • Annotations

Use YouTube Analytics to Improve

• Build a foundation of content

• Promote your passion

• Master the soft sell

• Practice newsjacking

• Play the long game

Keep It Up

Are You Excited to Get Started?

• Develop a content strategy for creating videos

• Use Hangouts on Air for creating more video content

• Optimize everything

• Become a Hangout on Air expert

• Focus on finding ways to improve

Key Takeaways

• @GrantTilus

• linkedin.com/in/granttilus

• plus.google.com/+GrantTilus • Grant.Tilus@CollegisEducation.com

• www.collegiseducation.com

Stay Connected

how to create video content using hangouts on air

c video

c interviews

c podcasts

c youre

c budgets

c showcase expertise

c industry news

c discussion panels

Marketing

google hangouts : more than just video chat… a sales...

social media presentation - video conferencing · video...

pexip for google hangouts meet pexip for google hangouts...

creating excellent video content with hangouts on air

video to podcast via google hangouts onair

google hangouts setup for administrators · meet hangouts...

screen sharing: google+ hangouts, hangouts on-air, and...

about the tutorial · hangouts & huddles are for video chat...

como contestar la video llamada google hangouts

quick starter guide on using video-conferencing tools for e...

hangouts meet hardware kit - g suitegoogle calendar, and...

hangouts meet hardware kit · 2020-03-04 ·...

google hangouts: ¿se puede emprender con hangouts? - ...

hangouts on air: how to successfully create more video...

video marketing, how to create an effective video

google+ hangouts

using google+ hangouts on air to create your own authority &...

patrocínio hangouts

web viewkegunaan google mail adalah untuk mengirim email,...

google video hangouts, hangouts on air and youtube live: a...