how to create a winning marketing message

WelcomeHow to create a

winning marketing

message

Penny Eccles

1. One proposition

2. Make it stick: your ‘Why’

3. Repeat

4. Evolve

4 Essential Steps

Our campus

messages

What we should be

communicating

• Personal

• Specialist

• Connected

It’s real

TOP 20 for:High quality staff / lectures

TOP 10 for:Good personal relationship with teaching staff

It’s realGUARDIAN UNIVERSITY GUIDE 2016:

• Value added – 1st in the UK• 3rd - Religious Studies and Theology• 7th - Biosciences• 9th - Film Production and Photography• Top 20 for Media and Accounting/Finance

Your Future Plan

Planning for Success

Clubs,

Societies &

Volunteering

Placements

&

Internships

Online

Portal

Career &

Employability

reviews

Goal

Setting &

Review

Degree

Course &

Personal Tutor

Paid Part-

time

Work

Planning for Success

University of Gloucestershire – Open Day 2014

Confidence | Clarit y | Career Savviness

So everyone has their own unique Plan

Planning for Success

• Start with your “WHY”

• Use “Future Plan” to talk about the

opportunities you provide students

• Use lots of case studies and examples

to bring our key messages “personal,

specialist, connected” to life

Getting the story to

stick

Targeting feeder schools

WelcomeRepeat, Repeat, Repeat

WelcomeEvolve

(after much repeating)

1. One proposition

2. Make it stick: your ‘Why’

3. Repeat

4. Evolve

4 Essential Steps