how to create a thriving online community

Online Communities

Richard MillingtonRichard@feverbee.com

www.feverbee.com

How to create a thriving online community

$4m

What is a community?

Relationships

Shared interest

Specific group of people

boundaryThe

Strong InterestPlace Practice

Interest Action

Circumstance

Relationships

Trust

Disclosure

Interactions

A community isn’t a binary value

“That’s great. But how do you actually do it?”

strong interestLook for a

Join me at “The Yard”

“The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of the Sprite Yard, a real-time digital “on-the-go” community that provides social connections and downloadable content via their mobile phone anytime, anywhere.”

MetroTwin – British Airways

Use simple technology

BackYard Chickens

• 102,159 members• 538,129 topics• 6,713,360 posts (…and counting)

BackYard Chickens

Generation Benz

Virgin Media Pioneers

Walmart

Start small

bigGrow

bigGrow

(slowly)

Write about the

community

Start interesting discussions

Build relationships

Thank you!

Thank you!

(Applause)

Questions?