how-to: create a mailing list (a mailchimp story)

HOW-TO:Create an Automated

Email SystemThat Sells For You 24/7

+Chris Mohritz | chris@mohritz.co | #IdeaToOperations

OUR JOURNEY

● The Importance● The Players● The Basics● Demo● Preview

We’ll jump right inFeel free to ask about my background after session

MY GOAL

Everyone leaves today with a view into why lists are critical to your business, and

concrete steps to create a list

LIST IS JOB #1Don’t Leave Leads on the Table

IF YOU DO NOTHING ELSE…

● List-building cannot be overemphasized● Talk to your audience anytime (for free)● Understand your audience (ask questions)● Build your tribe● Biggest hindsight mistake (don’t make it)

The make-or-breakGet this right and everything else is just scale

(more traffic, more offers, partners, etc.)

CONSIDERATIONS

campingforfoodies.comcomidadelosdioses.com● In-App vs. Service Provider● Blacklists● Autoresponders vs. RSS Mailers● List Exports● List Imports● Broadcast Mailings

THE OPTIONSFocus on Autoresponders

PLENTY OF PLAYERS

● MailChimp.com *● Aweber.com● ConstantContact.com● GetResponse.com● VerticalResponse.com● InfusionSoft.com● Salesforce.com (CRM)● HubSpot.com● Custom

THE BASICSTerminology & Stuff

LISTS

admin.mailchimp.com/lists● Can have one or multiple● Can segment each list (sending)● Can include groups (subscribing)● Single or double optin

SIGNUP FORMS

admin.mailchimp.com/lists● General (separate page)● Embedded (html snippets)● Integrations (specific partner embeds)● Pop-over or inline● Above the fold ● Offer a fair trade (& over-deliver)● Make a lasting first impression

CAMPAIGNS

admin.mailchimp.com/campaigns● Use automated + broadcast● Don’t look like spam (or act)● Keep it simple (5th grade)● Keep it short (~150 words)● Think mobile (~40%)● HTML + Plain Text● Personalize it● Always be testing (ABT)● Always be improving (ABI)

DEMOEasy as Pie

SETUP & INSTALL

● mailchimp.com● Wordpress● Blogger● Magento

THINK LIKE A SHERPACreating Content That Gets Read

THE CONTENT

● Optin Offer (“free report”, etc.)● Autoresponder series● Sales messages

YOUR AUDIENCE HAS A GOAL

HOW MOST PEOPLE FEEL

GIVE THEM ACHIEVABLE CHUNKS

RECAP

● Don’t miss opportunities● Make a “killer” first impression● Extend the interaction● Setup is easy● Message-to-audience match (segments)● Help them get where they want to go● Talk with friends (be friendly & upbeat)● Prove it, then automate it

GOAL CHECK

● List building is critical?● Ready set it up?

The Mobile Minute

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COMING UP

Next Week:● HOW-TO: Write Email Marketing Messages

That Get Opened & Read!

In 2 Weeks:● HOW-TO: Craft a Compelling Sales

Message That Works Everywhere! (ads, email, social media, direct mail, etc.)

Questions?Feedback?chris@mohritz.co