how-to: create a mailing list (a mailchimp story)
Post on 14-Sep-2014
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DESCRIPTION
Setting up an automated way to capture leads is one of the most important things you can do for the online success of your business. And MailChimp is one of the most powerful list building tools currently available. Join us for a step-by-step guide to creating a MailChimp mailing list for your business and a discussion around the various ways you can add and collect leads for your list.TRANSCRIPT
HOW-TO:Create an Automated
Email SystemThat Sells For You 24/7
+Chris Mohritz | [email protected] | #IdeaToOperations
OUR JOURNEY
● The Importance● The Players● The Basics● Demo● Preview
We’ll jump right inFeel free to ask about my background after session
MY GOAL
Everyone leaves today with a view into why lists are critical to your business, and
concrete steps to create a list
LIST IS JOB #1Don’t Leave Leads on the Table
IF YOU DO NOTHING ELSE…
● List-building cannot be overemphasized● Talk to your audience anytime (for free)● Understand your audience (ask questions)● Build your tribe● Biggest hindsight mistake (don’t make it)
The make-or-breakGet this right and everything else is just scale
(more traffic, more offers, partners, etc.)
CONSIDERATIONS
campingforfoodies.comcomidadelosdioses.com● In-App vs. Service Provider● Blacklists● Autoresponders vs. RSS Mailers● List Exports● List Imports● Broadcast Mailings
THE OPTIONSFocus on Autoresponders
PLENTY OF PLAYERS
● MailChimp.com *● Aweber.com● ConstantContact.com● GetResponse.com● VerticalResponse.com● InfusionSoft.com● Salesforce.com (CRM)● HubSpot.com● Custom
THE BASICSTerminology & Stuff
LISTS
admin.mailchimp.com/lists● Can have one or multiple● Can segment each list (sending)● Can include groups (subscribing)● Single or double optin
SIGNUP FORMS
admin.mailchimp.com/lists● General (separate page)● Embedded (html snippets)● Integrations (specific partner embeds)● Pop-over or inline● Above the fold ● Offer a fair trade (& over-deliver)● Make a lasting first impression
CAMPAIGNS
admin.mailchimp.com/campaigns● Use automated + broadcast● Don’t look like spam (or act)● Keep it simple (5th grade)● Keep it short (~150 words)● Think mobile (~40%)● HTML + Plain Text● Personalize it● Always be testing (ABT)● Always be improving (ABI)
DEMOEasy as Pie
SETUP & INSTALL
● mailchimp.com● Wordpress● Blogger● Magento
THINK LIKE A SHERPACreating Content That Gets Read
THE CONTENT
● Optin Offer (“free report”, etc.)● Autoresponder series● Sales messages
YOUR AUDIENCE HAS A GOAL
HOW MOST PEOPLE FEEL
GIVE THEM ACHIEVABLE CHUNKS
RECAP
● Don’t miss opportunities● Make a “killer” first impression● Extend the interaction● Setup is easy● Message-to-audience match (segments)● Help them get where they want to go● Talk with friends (be friendly & upbeat)● Prove it, then automate it
GOAL CHECK
● List building is critical?● Ready set it up?
The Mobile Minute
holhocollection.comgizmag.com/holho-smarphone-3d-projector/28645/pictures#1gizmag.com/holho-smarphone-3d-projector/28645/pictures#8
COMING UP
Next Week:● HOW-TO: Write Email Marketing Messages
That Get Opened & Read!
In 2 Weeks:● HOW-TO: Craft a Compelling Sales
Message That Works Everywhere! (ads, email, social media, direct mail, etc.)
