how to create a killer content marketing campaign (10 simple steps)

How to create a killer content

marketing campaign

(10 simple steps)

1. Make time

2. Be consistent

3. Budget

4. Business values

5. Structure

6. Document

7. Search engine

marketing

8. Social media

9. Measure

10. Adapt

10 simple

steps

1.Make time

Don’t blame time limitations

for not not being able to create

content that really makes an impact.

Use the suggestion by @ExactTargetUK and implement

a time tracking system to gain a better insight of where

resources should be allocated.

That way you can create accountability, making it easier

to meet goals and expectations successfully .

2. Be consistent

43% of marketers say

they’re producing more

content than the year

before...

24% are producing

“significantly more” than

the year before,

according to

@webdotcom.

Produce consistently engaging content by listening to

feedback from your clients and honing your content.

3. Don’t let a limited budget hold

you back

This doesn’t mean you have to make less of an

impact, just that you need to think about different

and clever ways of sharing information.

Don’t use limited

staff or budget

as an excuse!

4. Connect your content to your business

values

Throughout the process of content creation

ensure that your business values are at the core

of your messages.

@Forrester says

85% of marketing leaders fail to

connect content activity to business

values, preventing clients from

engaging effectively.

5. Build a structure

@chadPollitt claims one of the biggest blockers to

successful content marketing is the organisational

structure.

Influence the culture of your organisation and

make

a positive impact on

your content marketing

efforts by building a

powerful case

for structure.

Use feedback and analytics

to develop a thorough plan.

Then sell it to everyone you

can get to listen.

6. Document your progress

A written content marketing strategy is essential.

43% of those

with a written

strategy say

they’re good at

tracking their

ROI

Only 3% of

those without a

written strategy

say they’re

good at tracking

their ROI

7. Use search engine marketing

Use this as an affordable way of spreading the word

about your business.

Search engine

marketing

The process of using relevant keywords

related to your product and services in

order to attract targeted future clients and

direct them to your content.

8. Social media

Research by the Content Marketing Institute (CMI)

shows that Google+ is on the rise and now part of

many B2B marketers’ social media planning.

94% of B2B marketers use LinkedIn to

distribute content says @ColContent.

9. Measure, measure, measure

Track your SEO progress through tools like

Moz, to start to really understand your ROI.

Use tools like Google Analytics and run

Google Adword campaigns to measure

instantly the impact of any digital media

campaign.

10. Adapt your strategy

Creating and measuring your content is only

valuable if you do it accordingly. Learning what

does and doesn’t work is essential, and changing

your approach to suit is vital.

This is the most important point, but comes at the

end of our list because it can only happen once

you’ve completed points 1-9.

Want to know more? Get in touch with us at

Nutcracker Agency...

Email: Jenny.Knighting@nutcrackeragency.com

Twitter: @NutcrackerSM