how to contact influencers

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Who’s an influencer

How to find influencers

How to recognize influencers

Who’s an influencer?

Read

Share

Respect

Listens to

People your target audience:

How do we know where to look for them?

Buyer’s persona:Types of websites

Preferred social networks

Professional literature

How to recognize influencers

Google: top lists

# Twitter followers

Blog comments / Shares

Mentions

References

Create a spreadsheet:

Influencer’s name

Twitter Bio

Website URL

Blog URL

Email Address

Twitter Handle

LinkedIn URL

ways to contact influencers

8

Engage on Twitter: See what they’re talking about and start a direct conversation

Top lists blogpost Write a top-influencer post, mention them and then make sure they know about it via Twitter or Email

Referrals Write an article using their post as a resource and then notify them

Comment on their blog Everybody loves comments. Everybody notice comments

Interviews Do an interview with the influencer on your blog. Make it easy to answer with interesting questions you know fit the influencer’s agenda.

An extended version / different angle on their posts Write a post that extends on a topic they wrote about and share it with them via Twitter and Email

Featured articles Write an article about the influencers. Find the angle that is both useful and valuable

Trending topics See what the influencer is talking about and write content that you know will interest him

Share their article and mention “Great post by @influencer - ….”

Send email Simple as that. Send an email thanking him for his influence on your work. That’s it.

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