how travel brands work with micro-influencers
TRANSCRIPT
How Travel Brands Work With Microinfluencers
Brought to you by:
Justin Vallejo, VP at Finn Partners and former journalist
Sasha Chou, Director of Sales & Marketing at UAP Media focusing on outbound tourism, founder of PicVoyage, formerly Taiwan Tourism Bureau
Paolo Lunardi, Social Media Coordinator at Switzerland Tourism,
Finn PartnersTravel/Lifestyle
THE COMPANY WE KEEP
We are not storytellers.
Program Messaging
The StoryThe Purpose
The VoiceThe People
Story Creation
News BureauPress Releases
Creative PitchesEditorial Calendars
Proactive Media Outreach
Client Network
Making Connections
Openings and Events
High Touch Moments
Holiday Gifting Placements
Product with a PurposeStrategic
Partnerships
Influencer Engagement
Today’s Influencers
Marquee Media Influencers
Influencer SalonContent PartnersMicroinfluencers
The Social Stereo+ Digital Amplification
FacebookInstagram
TwitterSocial Boosting
‘Everyone’ is not our audience.
ALLIANZ GLOBAL ASSISTANCE
Thank You.
Go! My Word-of-Mouth Army!
Presented by Sasha Chou10/27/2016
About MeSasha Chou
• 2010-2011 • Reporter, Sinovision • • 2012-2015 • Marketing Manager, Taiwan Tourism Bureau
• 2015-2016 Current • Director of Sales and Marketing, UAP Media
• 2016 Current• Founder, PicVoyage Photos & Tours
• Taiwan Tourism Bureau • Taiwan Food Festival: Savoring Taiwanese Cuisine • Cooperatize Service: Bloggers
Featured Project
• Taiwan Tourism Bureau • Ben Hedges Youtube Video
Featured Project
• Taiwan Tourism Bureau • Fung Brothers Youtube Video
Featured Project
• Taiwan Tourism Bureau & Pandora Co-Campaign • Follow Me To Taiwan Murad Osmann and Nataly • https://www.youtube.com/watch?v=rX9HrbQOYQI
Featured Project
• UAP Media • Visit Hershey Harrisburg Press Trip (Travel with Bloggers)
Featured Project
• UAP Media • Jam Hsaio Concert @Madison Square Garden • WeChat Marketing via Word-of-mouth army• Social media for sponsor Xian Famous Foods
Featured Project
• PicVoyage Photos & Tours • Upcoming Marketing Project, working with Damone Media (Blogger Ads)
Featured Project
THANK YOUSasha Chou @sasha0819
https://www.facebook.com/sasha.chouhttps://www.instagram.com/sasha0819/
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Paolo Lunardi, Coordinator Social Media & Media Relations,WeWork – October 27th 2016 .
How Travel Brands Work With MicroInfluencers.
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Influencers selection.
▪Engagement rate.▪Number of followers.▪Fits with our messages?▪ Interested in our country? ▪What are our goals with the campaign?▪Look who your influencers follow.
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Switzerland Tourism & Influencers.
▪UGC is the key.▪Daily interactions with influencers on Social.▪Allow them creative control.▪Discuss all aspects of the campaign.▪Create a win/win situation.▪Offer non-monetary value.▪Less is more.
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@Chrisburkard in Switzerland.
▪10 days in the Ticino Region (South of Switzerland).▪Partners: Swiss International Air Lines and Ticino Tourism.▪Daily posts on Instagram, Instagram Stories, Facebook and Snapchat.▪Tag all 3 partners in every agreed post. ▪Chris’ Top must-see in Ticino.▪Contest – win a trip to Ticino and a private session with Chris Burkard!▪ Instameet in Ticino with Chris Burkard.▪SoMe interaction before, during and after the trip.▪Media buy.
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Beyond Chris Burkard.
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Stay connected with Switzerland.
▪www.myswitzerland.com▪facebook.com/MySwitzerlandNA ▪@MySwitzerland (Instagram)▪@MySwitzerland_e (Twitter)▪Myswitzerland on YouTube▪#inLOVEwithSWITZERLAND