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Communicating the Value of your GIS Program

How to Communicate Value and Increase Your GIS Budget

AppGeo Webinar, 3/14/18

Communicating the Value of your GIS Program

Welcome, MapGeo and Spatial IQ Customers!

Kate Hickey

Jessica Chen Michele Giorgianni

David Breeding

Enter your questions here

Today’s Presenters:

Communicating the Value of your GIS Program

What is ROI?

Cost v. Benefit

Communicating the Value of your GIS Program

Quantifying the cost of GIS

Hardware

Software

Data Development

Personnel

Maintenance

Training

Communicating the Value of your GIS Program

Quantifying the Benefits of GIS

Communicating the Value of your GIS Program

Know Your Audience

Speak the Language of Business

Identify Your Goals

Keep it Simple

Communicating the Value

Communicating the Value of your GIS Program

To whom are you speaking?

Communicating the Value

Communicating the Value of your GIS Program

Communicating the Value

Revenue Risk

Allocation

Communicating the Value of your GIS Program

Making the Case

Be concise

Anticipate

Inspire

Communicating the Value of your GIS Program

Making the Case

Less technical blah blah blah

More BENEFITS

Communicating the Value of your GIS Program

A Short Story:

Making the Case for

Statewide Parcels in Vermont

Communicating the Value of your GIS Program

Vermont Statewide Parcels

5 year estimated cost = $2.3 Million

Is it worth it?

Communicating the Value of your GIS Program

Step 1: Identify Uses

Step 2: Identify Stakeholders

Step 3: Calculate the Benefits

Step 4: ROI Calculation

Vermont Statewide Parcels

Communicating the Value of your GIS Program

Communicating the Value of your GIS Program

Vermont Statewide Parcels

Communicating the Value of your GIS Program

Vermont Statewide Parcels ROI: The Result!

Return on Investment = 1.58 to 4.55 Benefit = $6 million - $12.9 million over 5 years

Communicating the Value of your GIS Program

Demonstrating Value through

Geoanalytics and MapGeo

Communicating the Value of your GIS Program

Analytics for MapGeo Customers

GeoBI /Data Viz

Advanced Analysis

Communicating the Value of your GIS Program

Creating Interesting and Valuable Analytics

Municipal information and questions are often inherently spatial.

Organize information in ways that communicate interesting relationships.

Don’t get hung up on the technology

Focus on mastering your information

Communicating the Value of your GIS Program

Questions by Planning / Building Departments What is this property zoned for?

Do we trust our official zoning record?

Which source of zoning data is most current?

How do we visualize multi-faceted frontage regulations?

Communicating the Value of your GIS Program

Portsmouth, NH: Evaluating Master Planning Options

Communicating the Value of your GIS Program

Natick, MA: Visualizing Historic Zoning

Communicating the Value of your GIS Program

Natick MapGeo: Exploring Historic Zoning

Communicating the Value of your GIS Program

Natick MapGeo Slide

Communicating the Value of your GIS Program

North Reading, MA - From Points to Pot Revenue

Communicating the Value of your GIS Program

Questions by Assessing Departments Where is the most highly priced or affordable real estate?

Has my assessed value been unfairly adjusted?

What neighborhood has had the most property turnover in the past 5 years?

What is the value of the nearest comparable property?

Where are those properties with low/high ASR values by Neighborhood?

Communicating the Value of your GIS Program

Assessing AnalyticsAggregating data by valuable segments

Comparable identification

Great opportunities to do time series analysis

Predicting sale values using advanced analytics (challenging)

Communicating the Value of your GIS Program

West Hartford, CT - Backing up your Reval

Communicating the Value of your GIS Program

Malden, MA Realtors

Communicating the Value of your GIS Program

Questions by DPW Departments What kinds of utility service does this property have?

Where is curb stop for the property?

Where is the closest mainline valve

Where is the most recent as built for this street?

Which water mains should be replaced first?

Where is our oldest infrastructure?

Communicating the Value of your GIS Program

Gloucester, MATransitioning to Digital

● Top-down ● Long term planning● Dedicated Funding

Communicating the Value of your GIS Program

Where is that tie card?!?

Communicating the Value of your GIS Program

Key Takeaways

➔ Understand how people use GIS➔ Identify goals and quantify benefits➔ Calculate the Return on Investment ➔ Present your case to decision-makers➔ Show the value of GIS in how it benefits others

Communicating the Value of your GIS Program

Questions?

Communicating the Value of your GIS Program

Thank You!

For more information about Spatial IQSpatialIQSupport@appgeo.com